Online wig and hairpiece store

People across the UK who prefer to shop privately from home, including those with hair loss and fashion or costume buyers.

Margin on each item sold, plus accessories, care products and optional paid video styling or fitting advice.

• Product photography and clear descriptions
• Online selling and customer messaging
• Packing, posting and stock tracking
• Basic knowledge of wig types and fit

• Online selling rules on returns and cancellations, including how they apply to hygiene-sensitive goods, so check with Trading Standards or Citizens Advice
• Imported stock may involve customs duty and VAT, so check the current rules
• Product descriptions must be accurate, especially hair type and colour
• Public liability and product liability insurance
• High return rates are possible with colour and fit, so make guidance clear
• Customers may share personal health details, so handle their data carefully under UK GDPR

Startup costs are typically estimated at around £800 to £4,000, depending on your stock, website or marketplace set-up and photography. Imported stock may involve customs duty and VAT, so check the current rules.

Check online selling rules on returns and cancellations, including how they apply to hygiene-sensitive goods, with Trading Standards or Citizens Advice. Keep product descriptions accurate, arrange public liability and product liability insurance, and handle customers' health details carefully under UK GDPR.

Monthly revenue is typically estimated at around £500 to £2,500, depending on your niche, pricing and how well you guide first-time buyers. This is revenue rather than profit. Plan for at least around 8 hours a week.