Online stove and accessories shop

Homeowners who research online and want a stove delivered, plus people buying accessories like log baskets, gloves and stove cleaner.

Margin on products sold, with possible referral fees from installers you recommend. Accessories add smaller, repeat orders.

• Building or managing an online shop
• Clear product writing and photos
• Customer service by phone and email
• Learning stove and flue basics so you can advise properly

• Distance selling rules on returns and refunds, so check what applies, especially for heavy items
• Stoves must suit local smoke control rules, so check what you can sell and where
• Installation should be by competent registered fitters, and you should be clear about who is responsible for it
• Public liability and product liability insurance
• Damage in transit on heavy goods, and who bears the cost

Startup costs are typically around £1,000 to £8,000, depending on your website, product photos, any stock you hold and insurance. Larger items often ship direct from the supplier, which can keep costs lower. These are estimates only.

Monthly revenue is typically around £500 to £5,000, depending on your product range, how well your site ranks and how much advice you give customers. That is revenue, not profit, so allow for delivery costs and damaged goods.

Check distance selling rules on returns and refunds, especially for heavy items. Check smoke control rules for what you can sell and where. Be clear who is responsible for installation by registered fitters, and check public liability and product liability insurance.