Beauty business ideas you can start for up to $20,000

36 ideas

A budget of up to $20,000 is enough to start many beauty businesses without taking on a large lease or a full salon build-out. These 36 ideas range from low-overhead mobile work, such as a mobile foot soak service or mobile facials, waxing and spray tans, to a solo studio such as a loctician salon suite or a rented-suite facial practice.

Swipe through these ideas β†’

1k to 5kOver 20kFrom homeOut and aboutOwn premises
Beauty therapist shaping a client's eyebrows with thread in a salon.

Solo brow studio in a rented salon suite

Rent a small private suite and book clients for brow shaping, threading, waxing and tinting.

  • $2k-8k
  • Part-time
  • Own premises
84,176 US businesses with employees in this field, +1.5% in a year
Stylist cutting and colouring a client's hair in a bright salon.

Solo stylist in a rented salon suite

Rent your own private suite and run your own hair business, setting your own prices, hours and client list.

  • $2k-8k
  • Part-time
  • Own premises
84,176 US businesses with employees in this field, +1.5% in a year
Technician applying individual eyelash extensions to a client's lashes.

Lash extension studio in a rented suite

Rent a small suite or salon space and book clients for lash extensions, fills and lash lifts.

  • $3k-12k
  • Part-time
  • Own premises
84,176 US businesses with employees in this field, +1.5% in a year

Mobile lash artist

Travel to clients' homes, offices and event venues to apply lash extensions with a portable kit.

  • $1.5k-6k
  • Side hustle
  • Out and about
84,176 US businesses with employees in this field, +1.5% in a year
A hairdresser cutting a customer's hair in a bright salon.

Independent hairstylist in a rented chair or suite

Rent a chair or private suite and run your own client book, prices and schedule.

  • $1.5k-7k
  • Part-time
  • Own premises
84,176 US businesses with employees in this field, +1.5% in a year

Home hair studio

Turn a spare room or garage into a private hair studio with low overhead and regular clients.

  • $2k-8k
  • Side hustle
  • From home
84,176 US businesses with employees in this field, +1.5% in a year
A therapist giving a facial treatment in a bright, calm beauty salon.

Rent a chair or suite and run your own beauty business

Rent a chair or private suite in a salon building and serve your own hair, nail or skin clients.

  • $1.5k-6k
  • Part-time
  • Own premises
84,176 US businesses with employees in this field, +1.5% in a year

Loctician salon suite

Rent a private salon suite and run a full-time loc studio with a steady client base.

  • $3k-12k
  • Part-time
  • Own premises
84,176 US businesses with employees in this field, +1.5% in a year

Makeup artistry classes and short courses

Teach makeup skills in small group classes and short courses using rented studio or salon space.

  • $1.5k-7k
  • Side hustle
  • Own premises
1,717 US businesses with employees in this field, +0.5% in a year

Home-based hair extension studio

Fit and maintain hair extensions for clients by appointment in a private room at home.

  • $1.5k-6k
  • Side hustle
  • From home
84,176 US businesses with employees in this field, +1.5% in a year

Hair extension specialist in a rented suite

Rent a salon suite or chair and build a client base as a dedicated extension specialist.

  • $3k-12k
  • Part-time
  • Own premises
84,176 US businesses with employees in this field, +1.5% in a year
Therapist giving a facial treatment to a client in a calm clinic room.

Esthetician facial studio in a rented room

Rent a treatment room in a salon suite and offer facials and skin treatments by appointment.

  • $3k-15k
  • Part-time
  • Own premises

Mobile facial and skin care service

Bring a portable facial setup to clients' homes, offices and events.

  • $1.5k-6k
  • Side hustle
  • Out and about
Technician applying cosmetic tattoo to a client's eyebrow in a clinic.

Permanent makeup artist in a rented salon suite

Offer eyebrow, lip and eyeliner cosmetic tattooing from a rented suite or room in an existing salon.

  • $4k-15k
  • Part-time
  • Own premises
Heated smooth stones are arranged on a towel during a spa massage session.

Hot stone massage studio

Rent a treatment room or small suite and offer hot stone massage by appointment.

  • $4k-20k
  • Part-time
  • Own premises
Therapist massaging a client's feet in a calm treatment room.

Mobile foot massage service

Bring foot and lower-leg massage to offices, events and homes with a portable chair and kit.

  • $1.5k-6k
  • Side hustle
  • Out and about
Client receiving a facial treatment from a therapist in a beauty salon.

Esthetics studio in a rented salon suite

Rent a private suite and offer facials, waxing and skin treatments to regular clients.

  • $5k-20k
  • Part-time
  • Own premises

Mobile facials, waxing and spray tans

Bring facials, waxing and spray tanning to clients' homes, parties and weddings.

  • $2k-8k
  • Side hustle
  • Out and about

Home esthetics room for facials and waxing

Turn a spare room into a small treatment space for facials and waxing by appointment.

  • $1.5k-7k
  • Side hustle
  • From home
Client smiling during a professional teeth whitening treatment in a clinic.

Teeth whitening studio in a rented suite

Run a small whitening studio from a rented salon suite or spa room, by appointment.

  • $4k-18k
  • Part-time
  • Own premises
Client receiving a relaxing facial massage in a spa treatment room.

Solo facial studio in a rented suite

Rent a small private suite and offer facials by appointment to build a loyal client base.

  • $3k-12k
  • Part-time
  • Own premises

Home facial studio

Turn a spare room into a quiet treatment space and offer facials to local clients.

  • $2k-7k
  • Side hustle
  • From home
Therapist giving an aromatherapy massage with essential oil bottles nearby.

Aromatherapy treatment room or home studio

See clients in a rented treatment room or a home studio for calming aromatherapy massage sessions.

  • $2k-8k
  • Part-time
  • Own premises
A beauty therapist applying a skincare treatment to a smiling client.

Home beauty studio: facials, waxing and nails

Treat regular clients in a spare room set up as a calm, private treatment space.

  • $1.5k-6k
  • Side hustle
  • From home

About these ideas

They suit people who already have some training or are willing to get it, and who like working one-on-one with clients. Before you pick one, check which license your state requires for the service you want to offer, whether your chosen space or home can be used for client work, and what insurance you will need. Then compare how much you would spend on equipment, supplies and rent against how many clients you could realistically book each week.

More ideas

Questions

Do I need a license to start a beauty business in the US?

Often yes, but it depends on your state and the service. Hair, skin, nails, waxing and electrolysis can each have different rules. Check with your state cosmetology or licensing board before buying equipment or taking clients.

Is a rented salon suite or a mobile service cheaper to start?

Mobile services usually need less upfront money because you skip rent, but you may pay for a vehicle, travel time and portable gear. A suite adds a regular rental cost. Compare your likely monthly costs with your expected bookings.

Can I run a beauty business from home?

Sometimes, but it depends on local zoning, your state's licensing rules and any lease or HOA restrictions. Some places require a separate inspection or a dedicated treatment space. Check with your city or county and your licensing board first.