Beauty business ideas with a startup budget over $20,000

20 ideas

A budget above $20,000 opens up beauty businesses that need a physical space, specialist equipment, or a trained team. This page covers 20 ideas, including a neighborhood hair salon with a small team, a laser hair removal treatment suite, and a full-service med spa clinic.

Swipe through these ideas β†’

1k to 5k5k to 20kFrom homeOut and aboutOwn premises
Beauty therapist shaping a client's eyebrows with thread in a salon.

Walk-in eyebrow bar with a small team

Open a small storefront or mall kiosk offering quick brow services and hire licensed technicians as you grow.

  • $25k-80k
  • Full-time
  • Own premises
84,176 US businesses with employees in this field, +1.5% in a year
Stylist cutting and colouring a client's hair in a bright salon.

Neighborhood hair salon with a small team

Lease a small storefront and build a salon with a few stylists serving your local community.

  • $25k-100k
  • Full-time
  • Own premises
84,176 US businesses with employees in this field, +1.5% in a year
A barber trimming a male customer's hair in a barber shop.

Your own neighborhood barber shop

Lease a small storefront, set up a few chairs and build a local shop with a team of barbers.

  • $15k-60k
  • Full-time
  • Own premises
7,789 US businesses with employees in this field, +5.8% in a year
Client receiving a manicure from a nail technician in a salon.

Neighborhood nail salon

Open a small storefront salon with several stations and walk-in and booked clients.

  • $15k-75k
  • Full-time
  • Own premises
34,417 US businesses with employees in this field, +1.8% in a year
A therapist giving a facial treatment in a bright, calm beauty salon.

Small neighborhood beauty salon

Open a small salon with a few stations and offer hair, nails or skin care to your local area.

  • $15k-75k
  • Full-time
  • Own premises
84,176 US businesses with employees in this field, +1.5% in a year

Small nail or skin care training school

Run a small state-approved school that trains students for a nail technician or esthetician license.

  • $40k-200k
  • Full-time
  • Own premises
1,717 US businesses with employees in this field, +0.5% in a year

Small barber school

Run a small, state-approved school that teaches students to cut hair and groom beards so they can sit for their barber license.

  • $40k-200k
  • Full-time
  • Own premises
1,717 US businesses with employees in this field, +0.5% in a year
A client receiving a non-surgical facial treatment in a bright clinic room.

Solo med spa treatment suite

Rent a small suite and offer injectables and skin treatments under a medical director, as a licensed nurse or clinician.

  • $15k-60k
  • Part-time
  • Own premises

Full-service med spa clinic

Open a small clinic with several treatment rooms, a medical director and a team offering skin and body treatments.

  • $80k-350k
  • Full-time
  • Own premises
Client receiving a relaxing massage in a calm, candlelit spa treatment room.

Neighborhood day spa with a few treatment rooms

Open a small spa with 2 to 4 treatment rooms offering massages, facials and body treatments by appointment.

  • $40k-150k
  • Full-time
  • Own premises

Solo spa studio in a rented salon suite

Run a one-room spa from a rented suite, offering facials, massage or body treatments with a lower start-up cost.

  • $8k-30k
  • Part-time
  • Own premises
Technician applying cosmetic tattoo to a client's eyebrow in a clinic.

Permanent makeup studio with your own space

Lease a small studio and run your own cosmetic tattoo clinic, with room to add artists or related services.

  • $10k-50k
  • Full-time
  • Own premises
Therapist massaging a client's feet in a calm treatment room.

Foot massage studio

Open a small, calm studio offering foot and lower-leg massages by the session to walk-in and booked clients.

  • $15k-60k
  • Full-time
  • Own premises
Client receiving a relaxing facial massage in a spa treatment room.

Small facial spa with a few treatment rooms

Open a small storefront spa with two or three rooms and a small team of estheticians.

  • $25k-100k
  • Full-time
  • Own premises
A client relaxing in a sunbed in a clean, well-lit tanning salon.

Tanning salon with sunbeds and spray tans

Open a small storefront salon offering sunbed and spray tan sessions by appointment.

  • $25k-100k
  • Full-time
  • Own premises
Beauty therapist using a laser device on a client's leg in a treatment room.

Laser hair removal in your own treatment suite

Rent a private suite and offer laser hair removal packages to clients who want longer-lasting results.

  • $25k-80k
  • Part-time
  • Own premises

Laser hair removal from a rented spa room

Already licensed? Rent a room or days at an existing spa or salon and treat laser clients there.

  • $15k-60k
  • Side hustle
  • Own premises

Foot soak and relaxation studio

Run a small studio where walk-in and booked clients soak their feet and unwind.

  • $8k-35k
  • Part-time
  • Own premises

Laser tattoo removal studio

Run a small private studio that fades or removes unwanted tattoos with laser sessions.

  • $50k-200k
  • Part-time
  • Own premises

Body piercing studio

Open a clean, licensed studio for ear and body piercings, with quality jewelry sold alongside.

  • $15k-60k
  • Part-time
  • Own premises

About these ideas

They suit people who want to build a lasting local business rather than start with a chair or a mobile kit. Before you commit, look at your lease terms, build-out and equipment costs, and how many months of rent and wages you can cover while clients find you. Check which state licenses, inspections, and supervision rules apply to the services you plan to offer, since these vary by state and by treatment.

Questions

What should I budget for beyond equipment in a beauty business?

Plan for the lease deposit, build-out or fit-out, insurance, licensing fees, initial stock, and several months of rent and wages before income steadies. Ask suppliers and landlords for written quotes so your startup figure reflects real local costs.

Do I need a license to open a salon, spa, or med spa?

Usually some form of license is involved, but the details vary by state and service. Check with your state cosmetology or barber board, health department, and local authorities. Medical treatments may also require a licensed clinician or supervising physician.

Should I rent a treatment suite or lease a whole space?

Renting a suite can lower upfront costs and risk, while leasing a whole space gives you more control and room to grow. Compare lease length, who pays for build-out, and whether your income plan works if hiring takes longer than expected.