Explainer Video Animation Studio

Small businesses, software startups, nonprofits, consultants and marketing agencies that need a simple video for a website or social media.

Fixed project fee, usually priced by video length and style, often with a deposit upfront and extra charges for added revisions. Some clients return for updates or a series.

• Motion graphics or 2D animation software
• Basic scriptwriting and storytelling
• Managing client feedback and deadlines

• Check licensing terms for stock music, fonts, voiceover and software before using them in paid work
• Put ownership and usage rights in your contract so it is clear what the client can do with the finished video
• Check whether your city or county requires a business license for home-based work, and check HOA or lease rules
• Consider professional liability or general liability insurance, especially for larger clients
• Scope creep: limit revisions and take a deposit to protect your time

Startup costs are typically around $500 to $3,000, depending on your computer, animation software, stock assets and voiceover or music needs. Working from home keeps overheads low.

Monthly revenue is typically estimated at around $800 to $5,000, depending on how many videos you finish and what you charge. Limiting revisions and taking a deposit helps protect your time.

Check licensing terms for stock music, fonts, voiceover and software before using them in paid work. Put ownership and usage rights in your contract. Check any home business license, HOA or lease rules, and consider professional or general liability insurance.