Online bag and backpack store

Sell a curated range of bags and travel gear through your own website and marketplaces.

Rows of handbags and backpacks displayed on shelves in a retail shop.
Startup cost$1.5k to $7k
Monthly revenue$800 to $4k
Time needed10+ h/week
First incomeMonths
  • $1.5k-7k
  • Side hustle
  • Online

Estimates for a small start in the US, not guarantees.

Official data

801 US businesses with employees in this field, +1.9% in a year

NAICS 448320 “Luggage and leather goods stores”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

An e-commerce shop focused on one type of bag, such as camera bags, diaper bags, work backpacks or travel luggage, with product photos, descriptions and shipping handled by you or a supplier.

Your first three steps

  1. Choose a niche and compare what similar online shops charge
  2. Find a wholesaler or supplier and order samples to check quality, then set up a store on a platform like Shopify or Etsy
  3. Register for your state's sales tax permit if needed, form an LLC or sole proprietorship, and launch with a small range
Who pays

Online shoppers looking for a specific kind of bag, plus gift buyers.

How it makes money

Profit comes from the difference between your cost and your selling price, minus shipping, platform fees and returns. A narrow niche helps you stand out.

Skills that help
  • Online selling and basic marketing
  • Product photos and writing
  • Organizing orders and customer questions
Watch out for
  • Check your state's sales tax rules for online sales, including sales to other states
  • Return rates and shipping costs can eat into margins, so set a clear returns policy
  • Long supplier lead times and quality problems if you import or dropship
  • Avoid counterfeit or unauthorized brand goods, and check how you can describe materials
  • Check your city or county rules if you store stock at home (home occupation permit, HOA or lease)

Deep research report · US

Everything you need to start: online bag and backpack store

Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online bag store?

Startup costs are typically around $1,500 to $7,000, depending on your website, opening stock, photos and whether you use a supplier. Many owners start with one bag niche to keep the first order small.

How much can an online bag store earn?

Monthly revenue is typically estimated at around $800 to $4,000, depending on your niche, marketing and pricing. Returns and shipping costs can reduce what you keep, and you can start with about 10 hours a week.

What rules should I check before selling bags online?

Check your state's sales tax rules for online sales, including sales to other states. Set a clear returns policy, avoid counterfeit or unauthorized brand goods, check how you can describe materials, and review city, HOA or lease rules if you store stock at home.

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