Online bag and backpack store
Sell a curated range of bags and travel gear through your own website and marketplaces.
- $1.5k-7k
- Side hustle
- Online
Estimates for a small start in the US, not guarantees.
Official data
801 US businesses with employees in this field, +1.9% in a year
NAICS 448320 “Luggage and leather goods stores”. Source: U.S. Census Bureau, County Business Patterns 2023.
What it is
An e-commerce shop focused on one type of bag, such as camera bags, diaper bags, work backpacks or travel luggage, with product photos, descriptions and shipping handled by you or a supplier.
Your first three steps
- Choose a niche and compare what similar online shops charge
- Find a wholesaler or supplier and order samples to check quality, then set up a store on a platform like Shopify or Etsy
- Register for your state's sales tax permit if needed, form an LLC or sole proprietorship, and launch with a small range
Who pays
Online shoppers looking for a specific kind of bag, plus gift buyers.
How it makes money
Profit comes from the difference between your cost and your selling price, minus shipping, platform fees and returns. A narrow niche helps you stand out.
Skills that help
- Online selling and basic marketing
- Product photos and writing
- Organizing orders and customer questions
Watch out for
- Check your state's sales tax rules for online sales, including sales to other states
- Return rates and shipping costs can eat into margins, so set a clear returns policy
- Long supplier lead times and quality problems if you import or dropship
- Avoid counterfeit or unauthorized brand goods, and check how you can describe materials
- Check your city or county rules if you store stock at home (home occupation permit, HOA or lease)
Deep research report · US
Everything you need to start: online bag and backpack store
Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start an online bag store?
Startup costs are typically around $1,500 to $7,000, depending on your website, opening stock, photos and whether you use a supplier. Many owners start with one bag niche to keep the first order small.
How much can an online bag store earn?
Monthly revenue is typically estimated at around $800 to $4,000, depending on your niche, marketing and pricing. Returns and shipping costs can reduce what you keep, and you can start with about 10 hours a week.
What rules should I check before selling bags online?
Check your state's sales tax rules for online sales, including sales to other states. Set a clear returns policy, avoid counterfeit or unauthorized brand goods, check how you can describe materials, and review city, HOA or lease rules if you store stock at home.
Other ways to run this business
Neighborhood bag and luggage boutique
Open a small shop selling backpacks, totes, luggage and accessories to locals and travelers.
- $25k-90k
- Full-time
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Sell bags and accessories at weekend markets, fairs and pop-up events with low overhead.
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- Side hustle
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