Online hobby and model kit store

Sell model kits, paints and hobby supplies to enthusiasts online from a spare room or garage.

Shelves of model kits, craft supplies and board games in a family-friendly hobby shop.
Startup cost$1.5k to $7k
Monthly revenue$500 to $5k
Time needed8+ h/week
First incomeWeeks
  • $1.5k-7k
  • Side hustle
  • Online

Estimates for a small start in the US, not guarantees.

Official data

8,803 US businesses with employees in this field, +3.9% in a year

NAICS 451120 “Hobby, toy, and game stores”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

An online shop focused on one hobby niche, such as scale model kits, miniature painting or board games, shipped from your home or garage.

Your first three steps

  1. Pick one niche you know well and look at what similar online shops stock and charge
  2. Apply for wholesale accounts with a few distributors or manufacturers in that niche
  3. Set up a simple online store, list your first products and post in hobby forums and social groups
Who pays

Hobbyists, collectors, parents buying gifts and members of local clubs or online communities.

How it makes money

You buy stock wholesale and sell at a markup through your own website or marketplaces. Extra income comes from bundles, starter sets and pre-orders.

Skills that help
  • Deep knowledge of one hobby
  • Basic online selling and photos
  • Packing and order tracking
Watch out for
  • Sales tax registration and collection rules in your state, and in states where you ship a lot
  • Many wholesalers ask for a resale certificate and an EIN, check their requirements
  • Tied-up cash in slow-moving stock, start with a small range
  • Home occupation rules or HOA and lease limits if you store stock at home
  • Some products, such as certain glues, paints and hobby knives, may have shipping or age-restriction rules, check carriers and the product labels

Deep research report · US

Everything you need to start: online hobby and model kit store

Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online hobby store?

Startup costs are typically around $1,500 to $7,000, depending on how much stock you buy and how you set up your store and packing space. Monthly revenue is typically around $500 to $5,000, depending on your niche and sales.

What rules should I check before selling hobby supplies online?

Check sales tax registration and collection rules in your state, and in states where you ship a lot. Check wholesalers' requirements for a resale certificate and EIN, home occupation or HOA limits, and carrier or age rules for glues, paints and hobby knives.

What skills and time do I need to run an online hobby store?

You need deep knowledge of one hobby, basic online selling and product photos, and reliable packing and order tracking. Plan on at least around 8 hours a week, as an estimate, and start with a small range.

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Photo: Matias_Luge on Pixabay

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