Neighborhood beauty supply store

Open a small shop selling hair, skin and nail products to local shoppers, stylists and braiders.

Startup cost$25k to $100k
Monthly revenue$8k to $40k
Time needed40+ h/week
First incomeMonths
  • $25k-100k
  • Full-time
  • Own premises
  • Licence or permit needed

Estimates for a small start in the US, not guarantees.

Official data

17,328 US businesses with employees in this field, -1.1% in a year

NAICS 446120 “Cosmetics, beauty supplies, and perfume stores”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

A small retail store stocking hair care, wigs and extensions, skin care, nail products and styling tools, often tailored to the needs of your local community.

Your first three steps

  1. Visit nearby beauty supply stores and salons to see what is missing, then pick your product mix and target customers
  2. Get quotes from beauty distributors and check their minimum orders and whether they offer reseller accounts
  3. Price out a lease in a high-footfall strip mall or main street, and form your LLC and get an EIN
Who pays

Local residents, independent stylists, braiders, barbers and nail techs who buy supplies in person.

How it makes money

You buy from distributors at wholesale prices and sell at a markup. Repeat customers and professional buyers help keep sales steady.

Skills that help
  • Customer service
  • Product knowledge of hair, skin and nails
  • Inventory and ordering
  • Basic bookkeeping
Watch out for
  • Sales tax registration and a seller's permit with your state, plus a local business license from your city or county
  • Check which products are regulated, as some cosmetics and chemical products have labeling or sale rules, and buy only from reputable distributors
  • General liability and product liability insurance, plus property insurance for your stock
  • Theft and unsold stock can eat into profit, so plan your ordering and store layout carefully
  • Lease terms, zoning and sign rules vary by city, so check before you sign

Deep research report · US

Everything you need to start: neighborhood beauty supply store

Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start a beauty supply store?

Startup costs are typically around $25,000 to $100,000, depending on the size and location of the store, your opening stock and your fit-out. These are estimates, so price out your own space and inventory.

How much can a beauty supply store earn?

Monthly revenue is typically around $8,000 to $40,000, depending on your location, product range and local customer base. Theft and unsold stock can eat into profit. These figures are estimates, not guarantees.

What licenses and rules apply to a beauty supply store?

Check sales tax registration and a seller's permit with your state, plus a local business license. Check which products have labeling or sale rules and buy from reputable distributors. Also check insurance, lease terms, zoning and sign rules.

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