Online beauty wholesale for small resellers

Etsy, Amazon and Shopify sellers, small gift and beauty shops, and salons that want to order online without a sales visit.

You earn the margin between your bulk cost and your wholesale price. Minimum order sizes and shipping charges help protect your margin, and repeat reorders build steady income.

• Online selling and basic website setup
• Inventory management
• Supplier negotiation
• Customer service by email

• Sales tax rules for online sales and resale certificates differ by state, so check with your state tax agency
• Marketplaces like Amazon often restrict certain brands and need proof of authenticity, so check the seller rules
• FDA labeling rules for cosmetics and the risk of counterfeit stock from unknown suppliers
• Products can expire or be damaged in shipping, so check storage conditions and insurance
• General liability and product liability insurance, plus HOA or lease rules if storing stock at home
• Check with your city or county about a home occupation permit or business license

Startup costs are typically estimated at around $2,000 to $10,000, depending on your stock levels, website setup and storage. Stock levels have a big effect on your spend, so consider starting with products you can sell quickly.

Monthly revenue is typically estimated at around $1,000 to $5,000, depending on how many resellers and shops you attract and your product range. Products can expire or be damaged in shipping, which may affect your results.

Sales tax and resale certificate rules differ by state, so check with your state tax agency. Marketplaces like Amazon often restrict brands, FDA labeling rules apply to cosmetics, and counterfeit stock is a risk. Also check insurance and any home occupation permit.