Open a hong kong-style cafe (cha chaan teng)
Open a small cafe serving milk tea, toast, baked rice and set meals to locals and fans of Hong Kong food.
- $50k-200k
- Full-time
- Own premises
- Licence or permit needed
Estimates for a small start in the US, not guarantees.
Official data
258,626 US businesses with employees in this field, +0.5% in a year
NAICS 722511 “Full-service restaurants”. Source: U.S. Census Bureau, County Business Patterns 2023.
What it is
A casual sit-down and takeout cafe with a Hong Kong-style menu: milk tea, yuenyeung, French toast, pineapple buns, baked rice dishes, noodles and all-day set meals.
Your first three steps
- Test a short menu of 10 to 15 dishes and price each one after costing the ingredients
- Look at small cafe or restaurant spaces for lease or takeover in areas with a strong lunch trade, and check zoning and permits with your city or county
- Contact your county health department about plan review and a food permit before signing a lease
Who pays
Hong Kong and wider Asian communities, students, office workers and food-curious locals looking for a quick, affordable meal.
How it makes money
Sales of meals and drinks, often through lunch sets and add-on drinks. Takeout and delivery apps can add orders, and a fast table turnover helps margins.
Skills that help
- Cooking Hong Kong-style dishes to a consistent standard
- Running a fast, busy kitchen
- Managing food costs and staff
Watch out for
- Health department permit and plan review, check your county's requirements before building out a kitchen
- Food handler or food manager certification, which many states and counties require
- General liability insurance, plus workers' compensation once you hire
- Long hours and thin margins, so check rent, labor and ingredient costs before signing a lease
- Local rules on signage, ventilation and grease traps, check with your city
Deep research report · US
Everything you need to start: hong Kong-style cafe (cha chaan teng)
Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to open a Hong Kong-style cafe?
Estimates suggest startup costs typically run around $50,000 to $200,000, depending on your premises, kitchen build-out and equipment. Check rent, labor and ingredient costs before signing a lease.
How much revenue can a cha chaan teng cafe make?
Monthly revenue is typically estimated at around $20,000 to $70,000, depending on your location, opening hours, menu and staffing. Expect long hours and thin margins, so watch costs closely.
What permits and rules should I check before opening?
Check your county's health department permit and plan review before building out a kitchen, and food handler or manager certification requirements. Also check insurance, plus local rules on signage, ventilation and grease traps with your city.
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