Open a hong kong-style cafe (cha chaan teng)

Open a small cafe serving milk tea, toast, baked rice and set meals to locals and fans of Hong Kong food.

Startup cost$50k to $200k
Monthly revenue$20k to $70k
Time needed45+ h/week
First incomeMonths
  • $50k-200k
  • Full-time
  • Own premises
  • Licence or permit needed

Estimates for a small start in the US, not guarantees.

Official data

258,626 US businesses with employees in this field, +0.5% in a year

NAICS 722511 “Full-service restaurants”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

A casual sit-down and takeout cafe with a Hong Kong-style menu: milk tea, yuenyeung, French toast, pineapple buns, baked rice dishes, noodles and all-day set meals.

Your first three steps

  1. Test a short menu of 10 to 15 dishes and price each one after costing the ingredients
  2. Look at small cafe or restaurant spaces for lease or takeover in areas with a strong lunch trade, and check zoning and permits with your city or county
  3. Contact your county health department about plan review and a food permit before signing a lease
Who pays

Hong Kong and wider Asian communities, students, office workers and food-curious locals looking for a quick, affordable meal.

How it makes money

Sales of meals and drinks, often through lunch sets and add-on drinks. Takeout and delivery apps can add orders, and a fast table turnover helps margins.

Skills that help
  • Cooking Hong Kong-style dishes to a consistent standard
  • Running a fast, busy kitchen
  • Managing food costs and staff
Watch out for
  • Health department permit and plan review, check your county's requirements before building out a kitchen
  • Food handler or food manager certification, which many states and counties require
  • General liability insurance, plus workers' compensation once you hire
  • Long hours and thin margins, so check rent, labor and ingredient costs before signing a lease
  • Local rules on signage, ventilation and grease traps, check with your city

Deep research report · US

Everything you need to start: hong Kong-style cafe (cha chaan teng)

Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to open a Hong Kong-style cafe?

Estimates suggest startup costs typically run around $50,000 to $200,000, depending on your premises, kitchen build-out and equipment. Check rent, labor and ingredient costs before signing a lease.

How much revenue can a cha chaan teng cafe make?

Monthly revenue is typically estimated at around $20,000 to $70,000, depending on your location, opening hours, menu and staffing. Expect long hours and thin margins, so watch costs closely.

What permits and rules should I check before opening?

Check your county's health department permit and plan review before building out a kitchen, and food handler or manager certification requirements. Also check insurance, plus local rules on signage, ventilation and grease traps with your city.

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