Online wholesale clothing supplier to boutiques

Buy clothing in bulk from manufacturers and sell it to small boutiques through your own wholesale website.

Startup cost$2k to $10k
Monthly revenue$1k to $5k
Time needed10+ h/week
First incomeMonths
  • $2k-10k
  • Side hustle
  • Online

Estimates for a small start in the US, not guarantees.

Official data

6,367 US businesses with employees in this field, -1.8% in a year

NAICS 424330 “Women's, children's, and infants' clothing and accessories merchant wholesalers”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

You pick a niche such as women's casual wear, kids' clothing or activewear, buy in bulk from manufacturers or importers, and sell by the case or assortment to independent retailers through a wholesale website or catalog.

Your first three steps

  1. Choose one niche and compare prices from several domestic suppliers and wholesale marketplaces
  2. Form an LLC or register as a sole proprietor, get an EIN, and apply for your state resale certificate
  3. Set up a simple wholesale site with minimum orders, then email boutiques in your region with a line sheet
Who pays

Independent boutiques, gift shops, online sellers and market vendors who need regular stock at wholesale prices.

How it makes money

You earn the margin between your bulk buying price and your wholesale price, usually with minimum order values to keep each sale worthwhile.

Skills that help
  • Spotting trends in a niche
  • Negotiating with suppliers
  • Basic bookkeeping and inventory tracking
  • Selling to business buyers
Watch out for
  • Check your state's sales tax registration rules; you will usually collect resale certificates from buyers instead of charging them tax
  • Check clothing labeling rules (fiber content, country of origin, care labels) with the FTC
  • Children's clothing has extra safety requirements, so check CPSC rules before selling it
  • Unsold stock ties up cash, so start with small orders
  • Check import duties and counterfeit risks if buying from overseas
  • General liability and product liability insurance are worth checking

Deep research report · US

Everything you need to start: online wholesale supplier to boutiques

Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online clothing wholesale business?

Estimates are typically around $2,000 to $10,000, depending on how much stock you buy, your wholesale website or catalog, and insurance. Starting with small orders helps limit the cash tied up in unsold stock.

How much can an online clothing wholesaler earn?

Monthly revenue is typically estimated at around $1,000 to $5,000, depending on your niche, the number of boutique buyers, order sizes and your margins. Estimates start from about 10 hours a week.

What rules should I check before wholesaling clothing in the US?

Check your state's sales tax registration and resale certificates from buyers, FTC clothing labeling rules, and CPSC rules for children's clothing. Also check import duties and counterfeit risks if buying overseas, plus liability insurance.

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