Online costume and dress-up store
Sell costumes, props and dress-up outfits online to families, schools and party planners.
- $1k-6k
- Side hustle
- Online
Estimates for a small start in the US, not guarantees.
What it is
An online store selling costumes, accessories and props, either stocked from wholesalers, bought in bulk, or shipped directly from suppliers. You could focus on a niche such as kids' dress-up, historical outfits or school play packages.
Your first three steps
- Pick a niche (for example kids' dress-up or theatre props) and compare wholesale suppliers and minimum orders
- Register your business, get an EIN and your state sales tax permit, then set up a store on a platform like Shopify or Etsy
- Start with a small range, take clear photos and offer school and theater group bundles by email
Who pays
Parents, party hosts, teachers, community theatre groups and people shopping for Halloween, school events or cosplay.
How it makes money
Profit on each item sold, plus bundle deals for groups and schools. Sales spike around Halloween, so many owners add year-round lines like themed parties and book week outfits.
Skills that help
- Choosing products that sell
- Basic online store setup
- Product photos and descriptions
- Customer service and handling returns
Watch out for
- Sales tax registration and collection rules, which differ by state, so check your state's tax agency
- Licensed characters and brands: selling unlicensed copies can lead to takedowns or legal trouble
- Children's product safety rules, such as flammability and labeling, so ask suppliers for compliance details and check with the CPSC
- Seasonal demand and unsold stock after Halloween
Deep research report · US
Everything you need to start: online costume and dress-up store
Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start an online costume store?
Estimates typically put startup costs around $1,000 to $6,000, depending on whether you buy stock in bulk, use wholesalers or have suppliers ship directly. Treat these figures as estimates.
How much revenue can an online costume store make?
Monthly revenue is typically estimated at around $500 to $4,000, depending on your niche, products and marketing. Demand can be seasonal, and unsold stock after Halloween can affect results.
What rules should I check before selling costumes online?
Check your state tax agency about sales tax registration and collection. Be careful with licensed characters and brands, since unlicensed copies can lead to takedowns. For children's items, ask suppliers about flammability and labeling compliance and check with the CPSC.
Other ways to run this business
Costume shop with a storefront
Run a local shop selling and renting costumes and props to families, schools and theater groups.
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- Full-time
- Own premises
Home-based costume rental service
Rent out costumes and props by appointment or delivery to schools, theater groups and party hosts.
- $1.5k-8k
- Side hustle
- From home
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