Small craft beer distributor

Carry local craft breweries' beers and deliver them to bars, restaurants and stores in your territory.

Beer kegs being loaded onto a delivery van bound for local pubs.
Startup cost$40k to $200k
Monthly revenue$15k to $75k
Time needed35+ h/week
First incomeMonths
  • $40k-200k
  • Full-time
  • Own premises
  • Licence or permit needed

Estimates for a small start in the US, not guarantees.

Official data

1,915 US businesses with employees in this field, +0.8% in a year

NAICS 424810 “Beer and ale merchant wholesalers”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

A licensed wholesale business that buys beer from small independent brewers, stores it in a rented cooler or warehouse, and delivers it to bars, restaurants, grocery and bottle shops. You focus on small craft brands that the big distributors may overlook.

Your first three steps

  1. Read your state's alcohol beverage control rules and call the agency to ask which wholesaler license you need and what it costs
  2. Talk to 5 to 10 local craft brewers about whether they want a distributor and what territory and terms they would offer
  3. Price out a small cooler or warehouse space and a refrigerated van, then draft a simple budget with a lender or accountant
Who pays

Bars, restaurants, breweries' taprooms with off-site accounts, liquor and grocery stores, and event venues in your area.

How it makes money

You buy beer at a wholesale price and sell at a markup to retailers. Revenue grows with the number of brands carried and accounts served, and with how often each account reorders.

Skills that help
  • Sales and relationship building
  • Inventory and route planning
  • Comfortable lifting kegs and cases
  • Knowledge of craft beer
Watch out for
  • Alcohol is heavily regulated: check your state wholesaler license, local permits and federal TTB requirements before buying any stock
  • Many states have a three-tier system and franchise laws that limit who can sell to whom and make it hard to end a brand contract, so check them and get a lawyer to review agreements
  • Startup cash is tied up in stock and delivery vehicles, and retailers may pay on credit terms, so plan for cash flow
  • Beer is perishable and temperature-sensitive, so check cold storage and keg handling needs
  • Check general liability, commercial auto, product liability and workers' compensation insurance once you hire drivers

🔒 Full research report for US

Real cost breakdown with current prices, licences and registration checklist, local competition, pricing, break-even and a 30-day launch plan, with sources.

Coming soon

Questions people ask

How much does it cost to start a craft beer distributor?

Startup costs are typically around $40,000 to $200,000, depending on stock, delivery vehicles and cold storage. Cash is tied up in stock and vehicles, and retailers may pay on credit terms, so plan for cash flow.

How much can a small craft beer distributor earn?

Monthly revenue is typically around $15,000 to $75,000, depending on the brands you carry, your territory and how many accounts you serve. The estimate assumes at least about 35 hours a week.

What licenses do I need to distribute craft beer in the US?

Check your state wholesaler license, local permits and federal TTB requirements before buying any stock. Also check your state's three-tier system and franchise laws, and have a lawyer review brand agreements, since contracts can be hard to end.

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