Online print-on-demand t-shirt store

Sell your own t-shirt designs online while a print partner makes and ships every order.

Startup cost$100 to $800
Monthly revenue$100 to $2.5k
Time needed5+ h/week
First incomeMonths
  • $100-800
  • Side hustle
  • Online

Estimates for a small start in the US, not guarantees.

Official data

15,140 US businesses with employees in this field, -1.9% in a year

NAICS 323111 “Commercial printing (except screen and books)”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

An online store with your own designs, or designs made for a niche like a hobby, local town or sports team. A print-on-demand partner prints and ships each shirt, so you never hold stock.

Your first three steps

  1. Pick one niche and sketch or create 5 to 10 designs you have the rights to use
  2. Compare print-on-demand partners, order samples and check print quality
  3. Open a store on a platform like Shopify or Etsy and share it with your first audience
Who pays

Online shoppers in your niche, plus fans, local groups and gift buyers who find you through social media or search.

How it makes money

You keep the difference between your retail price and the print partner's cost per shirt. Extra income can come from hoodies, mugs and totes in the same designs.

Skills that help
  • Basic graphic design
  • Social media and online marketing
  • Spotting a niche that wants its own shirts
Watch out for
  • Copyright and trademark: never use logos, characters or slogans you do not own or have permission to use
  • Sales tax registration and collection rules in your state, check with your state's tax agency
  • Thin margins after platform fees and ad costs, work out your profit per shirt before pricing
  • Home business license or registration requirements, check with your city or county

Deep research report · US

Everything you need to start: online print-on-demand t-shirt store

Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start a print-on-demand t-shirt store?

Startup costs are typically around $100 to $800, depending on your store platform, design tools and how much you put into marketing. Because a print partner makes and ships each shirt, you do not need to hold stock.

How much can a print-on-demand t-shirt store earn?

Monthly revenue is typically around $100 to $2,500, depending on your niche, designs and marketing. Margins can be thin after platform fees and ad costs, so work out your profit per shirt before setting prices.

What rules should I check before selling custom t-shirts online?

Never use logos, characters or slogans you do not own or have permission to use. Check sales tax registration and collection rules with your state tax agency, and ask your city or county about home business license or registration requirements.

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