Small counter-service fast food restaurant

Open a small shop serving a short menu of quick, low-cost meals for eating in, taking away or pickup.

Customers ordering quick meals at a fast food restaurant counter.
Startup cost$60k to $300k
Monthly revenue$15k to $60k
Time needed40+ h/week
First incomeMonths
  • $60k-300k
  • Full-time
  • Own premises
  • Licence or permit needed

Estimates for a small start in the US, not guarantees.

Official data

270,088 US businesses with employees in this field, +1.8% in a year

NAICS 722513 “Limited-service restaurants”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

A small counter-service restaurant with a tight menu, such as burgers, chicken, tacos, wraps or sandwiches. Orders are made fast and served for dine-in, takeout or pickup. Often it is a leased storefront or a converted former restaurant space.

Your first three steps

  1. Pick a short menu and scout a few locations with strong foot or car traffic, then compare rents and nearby competitors
  2. Talk to your county health department about plan review and permits, and get a quote for a lease and used equipment
  3. Write a simple budget covering startup, rent, food and labor costs, then test your recipes with friends or at a pop-up
Who pays

Local workers on lunch breaks, students, families, late-night customers and people ordering takeout or delivery through apps.

How it makes money

Sales of meals, combos, drinks and sides at low prices and high volume. Profit depends on controlling food and labor costs, and on busy lunch and dinner periods.

Skills that help
  • Cooking to a consistent standard
  • Managing food costs and stock
  • Leading a small team
  • Fast, friendly customer service
Watch out for
  • Health department permit and plan review for the space, check your county's requirements
  • Food handler cards or a certified food protection manager, which vary by state and county
  • Lease terms, zoning, fire code and any build-out costs before you sign
  • General liability, property and workers' compensation insurance once you hire staff
  • Thin margins: rising food, rent and labor costs can quickly erase profit
  • Sales tax registration with your state, and delivery app fees

Deep research report · US

Everything you need to start: small counter-service fast food restaurant

Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to open a small fast food restaurant?

Startup costs are typically around $60,000 to $300,000, depending on the space, any build-out and the equipment you need. Check lease terms, zoning and fire code before you sign, as they can change your costs.

What permits and rules should I check before opening?

Check your county's health department permit and plan review, plus food handler cards or a certified food protection manager, which vary by state and county. Also check lease terms, zoning, fire code, insurance and state sales tax registration.

How much revenue can a counter-service fast food shop make?

Monthly revenue is typically around $15,000 to $60,000, depending on location, menu and hours. Margins can be thin, since rising food, rent and labor costs can quickly erase profit, so watch your costs closely.

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Photo: StockSnap on Pixabay

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