Online niche footwear store

Online shoppers who struggle to find their size or style locally, and buyers looking for a specialist range.

Markup on each pair sold, plus extras like insoles and care products. Free returns and shipping costs need to be built into your prices.

• Online marketing and social media
• Product photos and listings
• Customer service
• Inventory tracking

• Returns are common with shoes, so plan a clear returns policy and budget for them
• Check your state's rules on sales tax registration, including for out-of-state sales
• Brands may restrict online sellers or set minimum advertised prices, so read the terms
• Check whether your home can be used for stock storage under your lease or HOA rules
• General liability and product insurance may be worth looking at

Startup costs are typically around $2,000 to $15,000, depending on your opening stock, website, photos and whether suppliers ship directly to customers. These are estimates, and your costs will vary with your niche and range.

Monthly revenue is typically around $500 to $5,000, depending on your niche, marketing and how many orders you win. Returns are common with shoes, so budget for them when you look at these estimates.

Check your state's rules on sales tax registration, including for out-of-state sales. Also read brand terms, since some restrict online sellers or set minimum advertised prices, and check lease or HOA rules on storing stock at home, plus insurance options.