Side hustle copywriter for small businesses

Write web pages, emails and ads for local businesses in your spare hours, paid per project.

Startup cost$0 to $500
Monthly revenue$300 to $2k
Time needed5+ h/week
First incomeWeeks
  • $0-500
  • Side hustle
  • From home

Estimates for a small start in the US, not guarantees.

Official data

7,395 US businesses with employees in this field, +1.3% in a year

NAICS 541890 “Other services related to advertising”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

Writing marketing text such as website pages, product descriptions, email newsletters and ads for small businesses, fitted around a job or other commitments.

Your first three steps

  1. Write three sample pieces, such as a web page, an email and an ad, for real or made-up local businesses
  2. Set up a simple one-page website or online profile and list your project prices
  3. Contact ten local businesses whose websites have weak text and offer a discounted first project
Who pays

Local small business owners, startups and online shops that need clear marketing text but have no in-house writer.

How it makes money

A flat fee per project, such as a home page or a set of emails. Some writers offer small monthly packages for repeat work.

Skills that help
  • Clear, persuasive writing
  • Editing your own work
  • Listening to what a client needs
  • Meeting deadlines
Watch out for
  • Check whether your city or county requires a business license, even for home-based work
  • Use a written agreement covering scope, number of revisions, payment terms and who owns the final text
  • Set aside money for self-employment taxes and check IRS rules on quarterly estimated payments
  • Check your lease or HOA rules if clients will visit your home (most work can be done remotely)
  • Ask clients for a deposit upfront to reduce the risk of unpaid work

Deep research report · US

Everything you need to start: side hustle copywriter for small businesses

Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start a freelance copywriting side hustle?

Startup costs are typically around $0 to $500, depending on whether you already have a computer and what you spend on a simple portfolio site or writing tools. These are estimates, so spend only what you need at first.

How much can a side hustle copywriter earn?

Monthly revenue is typically around $300 to $2,000, depending on how many projects you take on and your rates. Plan on at least about 5 hours a week, and ask for a deposit upfront to reduce the risk of unpaid work.

What should I check before freelancing as a copywriter?

Check whether your city or county requires a business license, even for home-based work. Use a written agreement covering scope, revisions, payment terms and ownership, and check IRS rules on self-employment taxes and quarterly estimated payments.

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