Fridge and freezer showroom with delivery

Homeowners replacing a fridge, landlords and property managers buying several units, and builders or remodelers.

Margin on each fridge sold, plus delivery, installation and old-unit haul-away fees, and repeat bulk orders from landlords.

• Sales and product knowledge of sizes, types and energy use
• Managing stock and supplier accounts
• Safe delivery and customer service

• Check your city or county for a business license and certificate of occupancy for the unit
• Register for state sales tax and collect it as required
• General liability, commercial property, commercial auto and, once you hire, workers' compensation insurance
• Large retailers can undercut on price, so plan to compete on service, delivery speed and landlord deals
• Inventory ties up cash, so avoid over-ordering
• Check rules on disposing of old appliances and refrigerant if you offer haul-away

Startup costs are typically around $20,000 to $80,000, depending on your location, how much stock and how many display models you carry, and how you set up delivery. Inventory ties up cash, so avoid over-ordering when you open.

Monthly revenue is typically around $12,000 to $55,000, depending on your stock levels, prices and how many landlord and builder accounts you win. Plan on at least about 35 hours a week, since this is a full-time shop.

Check your city or county for a business license and certificate of occupancy for the unit. Also check state sales tax registration, the insurance you need, and rules on disposing of old appliances and refrigerant if you offer haul-away.