Non-Medical home care agency

Match trained caregivers with seniors who need help at home, and run the scheduling and client care from a home office.

Startup cost$8k to $40k
Monthly revenue$5k to $25k
Time needed25+ h/week
First incomeMonths
  • $8k-40k
  • Part-time
  • From home
  • Licence or permit needed

Estimates for a small start in the US, not guarantees.

Official data

40,762 US businesses with employees in this field, +4.2% in a year

NAICS 621610 “Home health care services”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

A non-medical agency that sends caregivers to clients' homes for companionship, meal prep, light housekeeping, bathing, dressing and rides to appointments. You hire and train caregivers, handle scheduling and keep in touch with families.

Your first three steps

  1. Check your state's health department or aging agency for home care licensing rules, and see whether a non-medical agency needs a license
  2. Form an LLC, get an EIN, and get quotes for general liability, professional liability, bonding and workers' compensation insurance
  3. Meet local senior centers, hospital discharge planners and elder law attorneys, and set up a caregiver screening and hiring process
Who pays

Mostly families paying privately for an older relative. Some clients use long-term care insurance, and some agencies later work with veterans' or state programs.

How it makes money

You bill clients an hourly rate for each caregiver hour and pay caregivers a lower hourly wage. The difference covers payroll costs, insurance, office costs and your profit. Steady weekly hours per client matter most.

Skills that help
  • Organized and good at scheduling
  • Warm, trustworthy communication with families
  • Hiring and managing caregivers
  • Basic sales and local networking
Watch out for
  • State licensing rules vary a lot, and some states require a home care license even for non-medical care. Check yours before taking clients
  • Caregivers are usually employees, not contractors. Check wage, overtime and payroll tax rules with an accountant or your state labor department
  • Background checks, training and abuse reporting requirements. Check what your state requires
  • Non-medical agencies generally can't give medical care. Check where the line sits in your state
  • Cash flow: you pay caregivers weekly, often before clients pay you
  • Protect client health information and follow any privacy rules that apply to you

Deep research report · US

Everything you need to start: non-medical home care agency

Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

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Questions people ask

How much does it cost to start a home care agency?

Startup costs are typically around $8,000 to $40,000, depending on your setup and how quickly you take on clients. These are estimates. Plan for cash flow too, since you pay caregivers weekly, often before clients pay you.

Do I need a license to start a non-medical home care agency?

State licensing rules vary a lot, and some states require a home care license even for non-medical care, so check yours before taking clients. Also check background check, training and abuse reporting requirements, and wage and payroll rules for caregivers.

How much revenue can a home care agency make?

Monthly revenue is typically around $5,000 to $25,000, depending on how many clients and caregiver hours you handle. These are estimates of revenue, not profit, and caregiver pay and other costs have to be covered from it.

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