Private-Pay home help agency

Run a small agency from home that sends vetted helpers to assist seniors and families with daily tasks.

Startup cost$5k to $25k
Monthly revenue$5k to $25k
Time needed30+ h/week
First incomeMonths
  • $5k-25k
  • Full-time
  • From home
  • Licence or permit needed

Estimates for a small start in the US, not guarantees.

Official data

40,265 US businesses with employees in this field, -3.3% in a year

NAICS 624120 “Services for the elderly and persons with disabilities”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

You recruit, screen and schedule helpers who visit clients at home for non-medical support: light housekeeping, meal prep, laundry, errands, rides to appointments and companionship. You run the business from a home office. Helpers do the visits.

Your first three steps

  1. Call your state's health or aging department to ask whether non-medical home care agencies need a license in your state, and what the rules are
  2. Price your service against local agencies, then get quotes for general liability, professional liability, bonding and workers' comp insurance
  3. Set up an LLC and an EIN, choose a background check and payroll service, and recruit your first two or three helpers
Who pays

Adult children arranging help for a parent, older adults paying privately, and families who need extra support after an illness or surgery. Some long-term care insurance policies may also pay.

How it makes money

You charge clients an hourly rate and pay helpers a lower hourly wage. The difference covers payroll costs, insurance, marketing and your profit. Regular weekly clients make income steadier.

Skills that help
  • Reliable and good with people
  • Scheduling and organizing
  • Hiring and managing staff
  • Clear, patient communication with families
Watch out for
  • State licensing for home care agencies varies a lot, and some states have strict rules. Check before you advertise
  • Keep services non-medical unless you hold the right license. Hands-on personal care may be regulated differently
  • Check how your state and the IRS treat helpers. They are often classed as employees, which means payroll taxes, workers' comp and possibly overtime
  • Run background checks and verify references. Your reputation and insurance depend on who you send into people's homes
  • Check whether your city or county requires a business license and whether your HOA or lease allows a home office

Deep research report · US

Everything you need to start: private-pay home help agency

Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

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Questions people ask

How much does it cost to start a private-pay home help agency?

Startup costs are typically estimated at around $5,000 to $25,000, depending on your state's requirements, insurance, screening, software and marketing. Check your state's rules on home care agencies before you advertise.

How much can a home help agency earn?

Monthly revenue is typically estimated at around $5,000 to $25,000, depending on how many clients you serve and how many hours your helpers work. These are estimates and depend on how quickly you build your client base.

What rules should I check before starting a home help agency?

State licensing for home care agencies varies a lot, so check before advertising. Keep services non-medical unless you hold the right license, check how your state and the IRS classify helpers, and run background checks.

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