Start a full-service home staging business with inventory
Own a stock of furniture and decor, and style empty or occupied listings for agents and sellers.
- $5k-25k
- Part-time
- Out and about
Estimates for a small start in the US, not guarantees.
Official data
3,469 US businesses with employees in this field, +1.8% in a year
NAICS 541490 “Other specialized design services”. Source: U.S. Census Bureau, County Business Patterns 2023.
What it is
You build an inventory of sofas, beds, rugs, art and accessories, then bring them to vacant or partly furnished homes, style each room for photos and showings, and remove everything when the home sells.
Your first three steps
- Start with neutral, versatile pieces from wholesale, resale or closeout sources and build a small starter inventory
- Line up storage space and a way to move furniture, such as a rented van or truck or hired movers
- Stage one or two homes at a discount to get professional photos, then pitch agents in your area
Who pays
Real estate agents, home sellers, builders and developers with model homes, and landlords with rental units.
How it makes money
An initial design and setup fee, then a monthly rental fee for the furniture, usually with a minimum number of months. Extra fees apply for longer listings or for pickup.
Skills that help
- Strong design sense and good taste across styles
- Project management and scheduling
- Able to lift, move and set up furniture, or manage helpers who can
Watch out for
- General liability insurance, plus coverage for your inventory and for items in transit or in storage
- Workers' compensation insurance once you hire movers or helpers, check your state's rules
- Check your city or county for business license and sales tax rules on rentals
- Storage and inventory costs run whether or not you have jobs, so grow stock slowly
- Furniture can get damaged, so use clear contracts covering damage and lost items
Deep research report · US
Everything you need to start: full-service home stager with inventory
Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start a home staging business with furniture?
Startup costs are typically around $5,000 to $25,000, depending on how much furniture and decor you buy, and storage and transport. This is an estimate, and the idea suggests growing stock slowly.
How much can a home stager with inventory earn?
Monthly revenue is typically around $1,500 to $7,500, depending on how many homes you stage, your fees and the size of your inventory. These are estimates, not guarantees, and the idea assumes at least about 15 hours a week.
What insurance and rules should a home stager check?
Check general liability insurance plus coverage for inventory in transit or storage. Check your state's workers' compensation rules if you hire helpers, and your city or county for business license and sales tax rules on rentals. Use clear contracts covering damage and lost items.
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Photo: ErikaWittlieb on Pixabay