Online lingerie wholesale catalog business
Sell lingerie wholesale to small shops and online sellers through a catalog site, with suppliers shipping most orders.
- $1k-5k
- Side hustle
- Online
- Licence or permit needed
Estimates for a small start in the US, not guarantees.
Official data
6,367 US businesses with employees in this field, -1.8% in a year
NAICS 424330 “Women's, children's, and infants' clothing and accessories merchant wholesalers”. Source: U.S. Census Bureau, County Business Patterns 2023.
What it is
A business-to-business website or catalog where retailers order lingerie from you in bulk. You hold little or no stock, and either the supplier ships to your buyer or you ship from a small stock of fast sellers.
Your first three steps
- Find suppliers that allow wholesale or drop-ship arrangements and confirm in writing the prices, lead times and return terms
- Register your business, get an EIN, and ask your state about a seller's permit or resale certificate
- Set up a simple wholesale site or line sheet with a trade-account login, then contact small online sellers and boutiques
Who pays
Small boutiques, online sellers and pop-up retailers who want a curated range from one source instead of dealing with many suppliers.
How it makes money
You mark up supplier prices to a wholesale price for retailers, with order minimums. You keep the margin on each order and can add small fees for custom packing or labeling.
Skills that help
- Online selling to businesses
- Supplier communication
- Basic website and photo handling
- Organized order tracking
Watch out for
- Check your state's sales tax and resale certificate rules, including for out-of-state buyers
- Check federal textile labeling and care-label rules (FTC) that apply to what you sell
- You depend on suppliers for stock and delivery, so a slow supplier damages your reputation
- Make sure suppliers are legitimate and branded goods are authentic
- Clear return and final-sale policies matter, as intimate apparel often cannot be resold
- Check payment processor rules for your product type and how you handle business buyers' payment terms
Deep research report · US
Everything you need to start: online lingerie wholesale catalog
Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start an online lingerie wholesale business?
Startup costs are typically around $1,000 to $5,000, depending on your website, sample stock and how much inventory you hold. These are estimates only. Many owners keep stock low by having suppliers ship orders directly to buyers.
How much can an online lingerie wholesale catalog earn?
Monthly revenue is typically around $1,000 to $5,000, depending on your buyers, product range and order sizes. This is an estimate, not a guarantee, and revenue is not profit. Plan for at least about 10 hours a week.
What rules should I check before selling lingerie wholesale in the US?
Check your state's sales tax and resale certificate rules, including for out-of-state buyers. Also check federal textile and care-label rules from the FTC, plus payment processor rules for your product type and business payment terms.
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