How to Open a Magic Shop Storefront

Local hobbyists, families and kids, gift shoppers, tourists and working magicians who want to see products before buying.

Retail markup on products, plus paid classes, party add-ons or small events. An online store can add sales beyond the neighborhood.

• Strong magic product knowledge and demo skills
• Retail sales and friendly customer service
• Inventory and basic bookkeeping

• Rent and lease terms are the biggest risk, so negotiate carefully and keep the space small
• Check your city or county for business license, zoning and signage rules
• Check your state's sales tax registration requirements
• General liability insurance and property or inventory coverage are worth checking before opening
• Slow seasons are common, with most sales around holidays, so plan your cash flow
• Workers' compensation insurance may be needed once you hire staff

Startup costs are typically around $20,000 to $80,000, depending on the space and how much stock you carry. Rent and lease terms are the biggest risk, so negotiate carefully and keep the space small.

Monthly revenue is typically estimated around $5,000 to $25,000, depending on location, stock and how many classes or events you run. Sales often peak around holidays, so plan your cash flow for slower seasons.

Check your city or county for business license, zoning and signage rules, and your state for sales tax registration. Also check general liability and inventory coverage, and workers' compensation insurance once you hire staff.