Online scale model kit shop

Sell model kits, paints and tools to scale modelers online, shipped from a spare room or garage.

Startup cost$3k to $15k
Monthly revenue$500 to $5k
Time needed10+ h/week
First incomeMonths
  • $3k-15k
  • Side hustle
  • Online

Estimates for a small start in the US, not guarantees.

Official data

8,803 US businesses with employees in this field, +3.9% in a year

NAICS 451120 “Hobby, toy, and game stores”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

A web store (your own site and/or marketplaces) selling plastic model kits, hobby paints, brushes, glues and modeling tools to hobbyists, shipped from home.

Your first three steps

  1. Pick a niche (for example armor, aircraft, ships or sci-fi) and apply for wholesale accounts with a few distributors and manufacturers
  2. Register your business, get an EIN and your state's sales tax permit, then set up a simple online store
  3. Launch with a small, focused catalog and post build tips and photos in modeling forums and social groups
Who pays

Scale modelers, from beginners to serious builders, plus parents and gift buyers who can't find a local hobby shop.

How it makes money

You buy kits and supplies at wholesale and sell at retail. Extra margin comes from bundles, starter sets, and hard-to-find or out-of-production kits.

Skills that help
  • Knowing scale modeling products and what builders need
  • Basic online store setup and photography
  • Inventory tracking and careful packing
Watch out for
  • Wholesale suppliers often require a resale certificate, a minimum first order, or proof of a business, so check each one's terms
  • Sales tax rules for online sales vary by state, check your state's rules and any marketplace facilitator rules
  • Paints, glues and thinners may be classed as hazardous or flammable for shipping, check carrier rules before listing them
  • Check home occupation, HOA or lease rules before storing stock at home
  • Stock can tie up cash, so start small and avoid over-buying slow sellers

🔒 Full research report for US

Real cost breakdown with current prices, licences and registration checklist, local competition, pricing, break-even and a 30-day launch plan, with sources.

Coming soon

Questions people ask

How much does it cost to start an online model kit shop?

Estimates suggest startup costs typically around $3,000 to $15,000, depending on your opening stock, store setup and packing supplies. Stock can tie up cash, so starting small and avoiding over-buying slow sellers is worth considering.

What rules should I check before selling model kits online?

Check each wholesale supplier's terms, as they may require a resale certificate, minimum first order or proof of business. Check your state's online sales tax rules, and carrier rules, since paints, glues and thinners may count as hazardous or flammable.

How much can an online model kit shop earn?

Estimates suggest monthly revenue typically around $500 to $5,000, depending on your product range, website traffic and marketplaces used. That is revenue, not profit, and estimates assume at least about 10 hours a week.

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