Online home gym equipment store

Home exercisers, people building a garage or spare-room gym, and occasionally small studios or trainers.

The gap between your selling price and the supplier's price on each order, plus extra from bundles and accessories. Content like buying guides helps bring in customers.

• Basic online store setup
• Product research and writing
• Online marketing
• Customer service and handling returns

• Register for sales tax where required, and check your state's rules on selling to customers in other states
• Freight shipping on heavy items can wipe out your margin, so work out costs before listing a price
• Returns of bulky equipment are costly, so set a clear returns policy
• Product liability insurance and checking supplier product safety and recalls
• Supplier reliability and stock accuracy, since you rely on others to ship

Estimates put startup costs typically around $2,000 to $10,000, depending on your store setup, the product range you list and how much you spend on marketing. Supplier shipping can mean you don't need a warehouse at first.

Estimated monthly revenue is typically around $1,500 to $7,500, depending on your niche, pricing, marketing and the products you sell. The estimate assumes at least about 10 hours a week of work.

Check where you need to register for sales tax and your state's rules on selling to customers in other states. Also check product liability insurance, supplier product safety and recalls, freight costs on heavy items, and set a clear returns policy.