Start an online furniture store

Online shoppers across the country looking for a specific style, size or price range that big retailers don't cover well.

You keep the difference between the supplier's price and your selling price, minus shipping, payment fees and advertising. Bundles and room sets can raise the average order.

• Online selling and product listings
• Product photography or good use of supplier images
• Customer service for delivery and returns
• Basic marketing

• Sales tax: check your state's rules for registering and collecting on online sales
• Large items can arrive damaged or late, so check supplier policies on freight, damage claims and returns
• Some states have labeling or registration rules for upholstered furniture and bedding, so check with your state
• General and product liability insurance
• Thin margins after shipping and ad costs; price carefully before you launch
• Home-based work may need a home occupation permit if you store stock, and must respect HOA or lease rules

Startup costs are typically estimated at around $2,000 to $10,000, depending on your website setup, any sample stock, marketing and insurance. Working with suppliers who ship direct can keep the amount of stock you hold low.

Monthly revenue is typically estimated at around $1,000 to $8,000, depending on your niche, pricing, advertising and how many orders you win. Margins can be thin after shipping and ad costs, so price carefully before launch.

Check your state's rules for registering and collecting sales tax on online sales, and any labeling or registration rules for upholstered furniture and bedding. Also check supplier policies on freight damage and returns, insurance, and home occupation, HOA or lease rules.