Online outdoor gear store

Hikers, campers, climbers and weekend adventurers who buy online and want advice from someone who knows the gear.

Profit on each item sold (the markup over what you pay wholesalers), plus extra from bundles such as starter camping kits.

• Knowing outdoor gear well
• Basic online store setup
• Product photos and descriptions
• Customer service

• Brands often set minimum orders or require proof of a business before approving a wholesale account
• Sales tax registration and collection rules differ by state, check with your state's tax agency
• Returns, sizing issues and shipping costs can eat into profit
• General liability and product liability insurance, check what your insurer covers
• Big retailers can undercut on price, so focus on advice and a niche

Startup costs are typically around $2,000 to $10,000, depending on how much stock you buy, your store platform and whether you dropship. These are estimates, so your own costs will vary with your product range.

Monthly revenue is typically around $500 to $5,000, depending on your niche, product range and marketing. The estimate assumes at least 10 hours of work a week. Returns, sizing issues and shipping costs can reduce profit.

Check sales tax registration and collection rules with your state's tax agency. Brands often set minimum orders or ask for proof of a business before approving wholesale accounts. Also check what general and product liability insurance covers.