Online running store with pop-ups at races

Local runners and race entrants, trail runners and people who prefer to shop online with some personal advice.

Profit on each item sold online and at events. A tight range with good advice can bring repeat customers and word of mouth in your local running community.

• Knowledge of running gear
• Basic online store setup
• Social media and local networking
• Stock tracking

• Check your state for a seller's permit and sales tax rules, including how they apply to online sales across state lines
• Event vendor fees and any city permits for selling at public events
• Home storage of stock may need to follow your lease or HOA rules
• General liability insurance and cover for stock in storage and transit
• Return rates on shoes can be high, so set a clear returns policy
• Some brands limit online sales for small dealers, so check dealer terms

Startup costs are typically around $3,000 to $15,000, depending on your stock, online store setup and event stands. These are estimates, so check your own numbers before buying stock.

Monthly revenue is typically around $800 to $4,000, depending on your product range, how many events you attend and your online sales. These are revenue estimates, not profit, and the work can start at around 8 hours a week.

Check your state's seller's permit and sales tax rules, including online sales across state lines, plus event vendor fees and city permits. Also check dealer terms for brand limits, insurance, home storage rules, and set a clear returns policy.