Online sports nutrition store

Gym-goers, runners, lifters and recreational athletes who reorder the same products regularly.

You buy at wholesale and sell at retail. Margins come from product price, bundles and subscriptions for repeat orders, minus shipping and ad costs.

• Knowing sports nutrition products
• Online marketing and social media
• Organizing orders and inventory
• Customer service

• Buy only from authorized distributors, since counterfeit or gray-market supplements are a known risk and many brands restrict who can sell them
• Check FDA and FTC rules on supplement labeling and health claims, and avoid promising medical results
• Check your state's sales tax and marketplace rules, including any out-of-state sales tax obligations
• Product liability insurance and general liability insurance, since some insurers treat supplements as higher risk
• Some products may be restricted for sale to minors in certain states, so check local rules

Startup costs are typically around $1,500 to $8,000, depending on how much stock you hold, whether you dropship, and how much you spend on your website and marketing. These figures are estimates, not guarantees.

Monthly revenue is typically around $500 to $5,000, depending on your product range, traffic and repeat customers. That is revenue, not profit, so product costs and other expenses come out of it. Estimates only.

Check that you buy only from authorized distributors, since counterfeit or gray-market supplements are a known risk. Also check FDA and FTC rules on labeling and health claims, your state's sales tax rules, insurance, and any local limits on sales to minors.