Sports nutrition shop

Open a small store near gyms selling supplements, shakes and advice to regular trainers.

Startup cost$25k to $100k
Monthly revenue$8k to $40k
Time needed40+ h/week
First incomeMonths
  • $25k-100k
  • Full-time
  • Own premises
  • Licence or permit needed

Estimates for a small start in the US, not guarantees.

Official data

8,267 US businesses with employees in this field, -4.2% in a year

NAICS 446191 “Food (health) supplement stores”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

A small retail store stocking protein, supplements, snacks and accessories, often with a few grab-and-go items such as ready-to-drink shakes. Many owners also sell online to reach beyond the neighborhood.

Your first three steps

  1. Scout locations near gyms, studios or busy shopping strips and compare rents and lease terms
  2. Set up an LLC or sole proprietorship, get an EIN and check city, county and state requirements for a business license and sales tax permit
  3. Open accounts with several authorized distributors and negotiate a starting order that is small enough to test what sells
Who pays

Regular gym members, athletes, personal training clients and local fitness groups who like to buy in person and ask questions.

How it makes money

Retail margin on products sold in the store, plus bundles, loyalty discounts and repeat customers. Some shops add a small shake bar for extra sales.

Skills that help
  • Product knowledge
  • Selling and customer service
  • Inventory and ordering
  • Basic bookkeeping
Watch out for
  • Commercial lease terms and deposits, since rent is usually the biggest fixed cost
  • General liability and product liability insurance, plus coverage for stock and theft
  • If you sell shakes or prepared food, check your health department permit requirements
  • FDA and FTC rules on supplement labeling and health claims, and avoid giving medical advice
  • Buy only from authorized distributors to avoid counterfeit or expired products, and track expiry dates
  • Check local zoning rules and signage permits for your location

Deep research report · US

Everything you need to start: sports nutrition shop

Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to open a sports nutrition shop?

Startup costs are typically around $25,000 to $100,000, depending on your lease deposit, fit-out, and how much stock you buy. These are estimates, and rent is usually the biggest fixed cost, so check lease terms carefully before signing.

How much revenue can a sports nutrition shop make?

Monthly revenue is typically around $8,000 to $40,000, depending on location, product range and how many regulars you build. That is revenue before rent, stock and other costs, and these figures are estimates only.

What permits and rules should I check for a supplement shop?

Check FDA and FTC rules on supplement labeling and health claims, and avoid giving medical advice. If you sell shakes or prepared food, check health department permit requirements. Also check local zoning and signage permits, and buy only from authorized distributors.

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