Online towing and recovery equipment store

Independent tow operators, repair garages, body shops, fleet owners and some off-road hobbyists.

You earn the margin between wholesale and retail price on each item. Bundles and repeat orders from businesses lift your average order size.

• Knowing towing and recovery gear, or learning it fast
• Online selling and product listings
• Clear customer service on fitment and ratings

• Register for a seller's permit or resale certificate with your state, and check sales tax rules for online sales
• Product liability and general liability insurance, since equipment failure can cause serious harm
• Only list gear with clear working load limits and check any rules on rated equipment that apply to your customers
• Heavy items cost a lot to ship and return, so check freight costs and your return policy before pricing
• Check whether your supplier agreement limits where or how you can sell

Startup costs are typically estimated at around $1,500 to $7,500, depending on your website, insurance and whether you dropship or hold some stock. Treat this as a rough estimate and check freight costs for heavy items.

Monthly revenue is typically estimated at around $1,000 to $5,000, depending on your product range, pricing, marketing and how many tow operators and garages buy from you. These are estimates, not guarantees.

Check seller's permit or resale certificate and sales tax rules for online sales in your state. Also check product and general liability insurance, rules on rated equipment that apply to your customers, and any limits in your supplier agreement.