Online underwear and basics store

Online shoppers who want a specific style, fabric or size range that is hard to find locally, plus people buying multipacks and gifts.

Retail markup on each order, with higher order values from multipacks, bundles and subscriptions for basics.

• Online selling and basic marketing
• Product photos and descriptions
• Order handling and customer service

• Check your state's seller's permit and sales tax rules, including what applies when you ship to other states
• Check your city or county rules if you store stock at home, including HOA or lease limits
• Returns and sizing mistakes can eat into margins, so set a clear policy
• If you use a dropshipping supplier, check shipping times and quality yourself
• General liability or product liability insurance, which is worth checking before you launch

Startup costs are typically estimated at around $2,000 to $10,000, depending on whether you hold stock or use a supplier, plus your website, photos and marketing. Treat this as an estimate and plan your own budget.

Monthly revenue is typically estimated at around $600 to $3,000, depending on your niche, product range, marketing and return rates. Returns and sizing mistakes can eat into margins, so a clear policy helps.

Check your state's seller's permit and sales tax rules, including what applies when you ship to other states. If you store stock at home, check city or county rules and HOA or lease limits. Look into liability insurance too.