Start a neighborhood variety store

Open a small shop selling low-cost household and everyday items to people in your neighborhood.

Startup cost$15k to $60k
Monthly revenue$6k to $30k
Time needed40+ h/week
First incomeMonths
  • $15k-60k
  • Full-time
  • Own premises
  • Licence or permit needed

Estimates for a small start in the US, not guarantees.

Official data

49,121 US businesses with employees in this field, +3.1% in a year

NAICS 452319 “All other general merchandise stores”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

A small storefront stocked with a mix of everyday goods such as cleaning supplies, kitchenware, stationery, party items, basic toys and seasonal products, priced for regular local shoppers.

Your first three steps

  1. Walk your target zip code, note what nearby stores don't stock, and price a few likely best sellers
  2. Request wholesale catalogs and minimum order terms from two or three suppliers, and get quotes on small retail spaces
  3. Check your city or county for a business license, your state for a sales tax permit, and form an LLC or register as a sole proprietor
Who pays

Nearby residents, families on a budget, renters furnishing a home, and people who want a quick local stop instead of a big-box trip.

How it makes money

You buy in bulk from wholesalers and close-out suppliers and sell at a markup. Profit comes from many small sales, steady foot traffic and smart stock choices.

Skills that help
  • Choosing products that sell
  • Basic bookkeeping and inventory tracking
  • Friendly customer service
  • Negotiating with suppliers
Watch out for
  • Sales tax registration with your state, since most of what you sell is likely taxable
  • General liability insurance and coverage for stock, theft and fire
  • Lease terms, deposits and zoning for retail use, check with your city or county
  • Some products (toys, children's items, electrical goods) have safety rules, check CPSC guidance before buying stock
  • Cash tied up in unsold stock, start with a small range

Deep research report · US

Everything you need to start: neighborhood variety store

Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start a variety store?

Startup costs are typically around $15,000 to $60,000, depending on your premises, deposits and how much stock you buy. Starting with a small product range can help keep your cash from being tied up in unsold stock.

How much revenue can a neighborhood variety store make?

Estimated monthly revenue is typically around $6,000 to $30,000, depending on your location, product mix and opening hours. That figure is revenue before rent, stock and other costs, so it is not the same as profit.

What should I check before opening a variety store?

Check sales tax registration with your state, general liability insurance and cover for stock, theft and fire, and lease terms and zoning for retail use with your city or county. Also check CPSC guidance for toys, children's items and electrical goods.

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