Online wallpaper store with a sample service

Sell designer and peel-and-stick wallpaper online to homeowners and decorators, with samples and measuring help.

Startup cost$1.5k to $6k
Monthly revenue$1k to $5k
Time needed10+ h/week
First incomeMonths
  • $1.5k-6k
  • Side hustle
  • Online

Estimates for a small start in the US, not guarantees.

Official data

7,284 US businesses with employees in this field, +0.5% in a year

NAICS 444120 “Paint and wallpaper stores”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

A web store selling wallpaper, adhesive, and basic decorating supplies, mostly ordered from suppliers or wholesalers and shipped to customers. You stand out with samples, roll calculators, and friendly advice on patterns and prep.

Your first three steps

  1. Pick a niche (for example peel-and-stick, traditional patterns, or kids' rooms) and contact a few wholesalers about trade accounts and minimums
  2. Set up a store on an e-commerce platform with a roll calculator, sample ordering, and a clear returns policy
  3. Register your business, get an EIN, and ask your state about sales tax registration before you take your first order
Who pays

Homeowners redecorating a room, renters buying peel-and-stick, and small trade decorators who want a simple way to reorder.

How it makes money

You earn the margin between wholesale and retail price on rolls and supplies, plus paid sample packs and optional extras like adhesive and tools.

Skills that help
  • An eye for color and pattern
  • Basic online store setup
  • Clear customer communication
  • Careful measuring and order handling
Watch out for
  • Sales tax registration and collection rules for your state and for states you ship to
  • Wallpaper is often printed to order and may be non-returnable, so make your return policy clear
  • Dye lot differences between batches, so order enough rolls at once
  • Whether your supplier ships directly or you must hold stock, and where you store it
  • General liability and product liability insurance, and any HOA or lease rules if you store stock at home

🔒 Full research report for US

Real cost breakdown with current prices, licences and registration checklist, local competition, pricing, break-even and a 30-day launch plan, with sources.

Coming soon

Questions people ask

How much does it cost to start an online wallpaper store?

Startup costs are typically estimated at around $1,500 to $6,000, depending on your store setup, how much stock you hold and what you spend on samples. Check whether your supplier ships directly, as that affects stock costs.

How much can an online wallpaper store make?

Monthly revenue is typically estimated at around $1,000 to $5,000, depending on your range, marketing and repeat orders from decorators. This is revenue before supplier costs, shipping and fees, so work out your margins.

What rules should I check before selling wallpaper online?

Check sales tax registration and collection rules for your state and for states you ship to. Also check that wallpaper printed to order may be non-returnable, so make your return policy clear, plus liability insurance and any HOA or lease rules if you store stock at home.

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