Online Wellness Coaching Program

Busy professionals, parents and people in midlife who want accountability and a clear plan, paying out of pocket.

A fixed price per program (for example 8 or 12 weeks) or a monthly coaching fee, with optional group cohorts at a lower price per person.

• Active listening and motivating people
• Goal setting and habit-building methods
• Clear written and video communication
• Staying within a coach's scope of practice

• Coaches generally cannot diagnose, treat or give medical advice; check your state's rules on dietitian and nutrition advice before giving meal plans
• Avoid health claims or promised results in your marketing; check FTC advertising guidance
• Consider professional liability insurance and a client agreement with a health disclaimer
• Check whether your state or city requires a business license, and set up an LLC or sole proprietorship with the IRS and state
• Protect client privacy when using video, notes and payment tools

Startup costs are typically around $300 to $3,000, depending on your video and scheduling tools, insurance, client agreements and website. Sessions run by video or phone, so you don't need a rented space.

Estimated monthly revenue is typically around $500 to $4,000, depending on how many clients you coach and what you charge for your program. Revenue is not profit, so account for your tools and insurance costs.

Coaches generally cannot diagnose, treat or give medical advice, so check your state's rules on dietitian and nutrition advice. Also check FTC advertising guidance, business license requirements, insurance, and how you protect client privacy.