Online private therapy practice

If you're a licensed therapist, see clients by secure video from home on your own schedule.

Startup cost$500 to $3k
Monthly revenue$2k to $10k
Time needed10+ h/week
First incomeWeeks
  • $500-3k
  • Side hustle
  • From home
  • Licence or permit needed

Estimates for a small start in the US, not guarantees.

Official data

46,513 US businesses with employees in this field, +13.8% in a year

NAICS 621330 “Offices of mental health practitioners (except physicians)”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

A solo therapy practice run by a licensed counselor, social worker, marriage and family therapist or psychologist. Sessions happen over secure video, covering anxiety, depression, relationships, stress and similar concerns.

Your first three steps

  1. Confirm your full state license is active and check the rules for working independently and for treating clients in each state
  2. Set up the business basics: LLC or professional entity if your state requires it, EIN, NPI number, professional liability insurance and a HIPAA-compliant video and notes platform
  3. Create a simple website and a therapist directory profile, then decide whether to take private-pay clients first or apply to insurance panels
Who pays

Adults, teens (with parent consent) and couples paying out of pocket, or using insurance if you join insurance panels.

How it makes money

A fee per session, usually 45 to 55 minutes. You can charge a private-pay rate or accept insurance reimbursements. Some therapists add a sliding-scale slot or a few group sessions.

Skills that help
  • Clinical training and a graduate degree in a mental health field
  • Listening and building trust
  • Careful note-keeping and organization
  • Setting boundaries with clients
Watch out for
  • A state license is required to practice, and associate or pre-licensed clinicians often can't open an independent practice, so check your state licensing board
  • Clients usually must be located in a state where you're licensed when you see them, so check interstate compacts and each state's telehealth rules
  • Professional liability (malpractice) insurance, plus any general liability cover you need
  • HIPAA privacy rules: use a secure platform, sign business associate agreements and protect records
  • Insurance credentialing can take months, and reimbursement rates vary
  • Emotionally demanding work, so plan for supervision or peer support and regular time off

Deep research report · US

Everything you need to start: online private therapy practice

Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online therapy practice?

Startup costs are typically around $500 to $3,000, depending on your platform, insurance and setup. These are estimates, and your own costs will depend on your state and how you run the practice.

How much can an online therapist earn?

Monthly revenue is typically around $2,000 to $10,000, depending on your caseload and whether you take insurance or self-pay clients. The estimate assumes at least about 10 hours a week of work.

Do I need a license to run a telehealth therapy practice?

A state license is required to practice, and pre-licensed clinicians often can't open an independent practice, so check your state licensing board. Also check that clients are in a state where you're licensed, and review interstate compacts and telehealth rules.

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