Online wheel and rim reseller

Car enthusiasts upgrading their look, drivers replacing damaged wheels, and small garages and body shops needing a specific set fast.

Markup on each wheel or set, plus extra for shipping, mounting hardware such as lug nuts and center caps, and rare or sought-after styles.

• Knowing wheel sizes, offsets and bolt patterns
• Online selling and listing photos
• Customer service and handling returns
• Organizing stock and shipping

• Fitment mistakes lead to costly returns, so double check specs before every sale
• Freight shipping of heavy wheels can wipe out your margin, so price it in
• Check whether your state requires a sales tax permit and how online sales are taxed
• General liability and product liability insurance, since wheels are safety parts
• Check your lease or HOA rules if storing stock at home

Startup costs are estimates, typically around $1,500 to $8,000, depending on how much stock you buy, whether you ship from a supplier, and your store or marketplace setup. Add insurance and storage into your plan.

Monthly revenue is typically around $800 to $5,000, depending on your stock, pricing and how many orders you ship. Heavy freight can wipe out your margin, so price shipping in. The idea assumes at least about 8 hours a week.

Check whether your state requires a sales tax permit and how online sales are taxed. Also check general and product liability insurance, since wheels are safety parts, and your lease or HOA rules if you store stock at home.