Small specialty plant grower for local buyers

Grow one or two types of plants on your own land and sell them in bulk to local landscapers and garden centers.

Rows of potted young plants growing in a large greenhouse nursery.
Startup cost$1.5k to $8k
Monthly revenue$500 to $3.5k
Time needed10+ h/week
First incomeMonths
  • $1.5k-8k
  • Side hustle
  • From home
  • Licence or permit needed

Estimates for a small start in the US, not guarantees.

Official data

4,105 US businesses with employees in this field, +5.6% in a year

NAICS 424930 “Flower, nursery stock, and florists' supplies merchant wholesalers”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

A small wholesale nursery on a backyard, a few acres or a rented lot, growing a narrow range such as native perennials, shrubs, herbs or vegetable starts in containers. You sell by the flat, tray or truckload instead of one plant at a time.

Your first three steps

  1. Pick one or two plant types that grow well in your climate zone, then ask local landscapers and garden centers what they struggle to source
  2. Contact your state department of agriculture to ask about nursery licensing, plant inspection and any rules on what you can sell
  3. Set up a small growing area with benches, irrigation and shade, then grow a first batch and take samples to buyers before it is ready
Who pays

Independent garden centers, landscape contractors, landscape designers, restoration projects, farm stands and local retailers.

How it makes money

Price per plant, tray or pot size, sold in volume. Repeat orders each season and pre-booked spring orders keep sales steady.

Skills that help
  • Plant growing and propagation
  • Planning crops around the seasons
  • Building relationships with buyers
  • Basic record keeping
Watch out for
  • Many states require a nursery dealer or grower license and plant inspections, check with your state department of agriculture
  • Zoning, HOA or lease rules on growing and selling plants at home, check with your city or county
  • Sales tax: wholesale sales often need resale certificates from buyers, check your state's rules
  • A pesticide applicator license may be needed if you spray, check your state
  • Some plants are restricted as invasive or regulated for shipping, verify before you grow or sell
  • Weather, pests and unsold stock are real risks, so start with a small batch

Deep research report · US

Everything you need to start: small specialty plant grower for local buyers

Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start a small wholesale nursery?

Startup costs are typically estimated at around $1,500 to $8,000, depending on your land, containers, soil, plants or seed, and watering setup. Starting with a small batch of one or two plant types helps limit your early outlay.

How much can a small specialty grower earn?

Monthly revenue is typically estimated at around $500 to $3,500, depending on what you grow, your growing seasons, pricing and the buyers you win. Revenue is not profit, and weather, pests and unsold stock are real risks.

What rules should I check before selling plants wholesale?

Check with your state department of agriculture about nursery dealer or grower licenses and inspections. Also check zoning, HOA or lease rules for selling plants at home, resale certificates and sales tax, whether a pesticide applicator license is needed if you spray, and any restricted or invasive plants.

Other ways to run this business

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Photo: ThorstenF on Pixabay

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