Craft beer, wine and spirits distributor

Represent small independent brewers, winemakers or distillers and supply local bars, restaurants and bottle shops.

Startup costA$20k to A$80k
Monthly revenueA$8k to A$40k
Time needed30+ h/week
First incomeMonths
  • A$20k-80k
  • Full-time
  • Own premises
  • Licence or permit needed

Estimates for a small start in Australia, not guarantees.

What it is

You represent a handful of small alcohol producers who lack their own sales and delivery. You hold stock in a small rented unit or cool room, take orders from venues and deliver them.

Your first three steps

  1. Check with your state or territory liquor regulator what licence you need to wholesale or distribute alcohol
  2. Talk to small producers about taking on their distribution and agree prices and territory in writing
  3. Price up a small unit or shared storage with a cool room, and build a list of 30 local venues to approach
Who pays

Bars, pubs, restaurants, bottle shops and function venues looking for independent and local products.

How it makes money

You buy from producers at a wholesale price and sell at a trade price with a margin, or earn an agreed commission on sales you bring in.

Skills that help
  • Product knowledge and tasting
  • Selling to venue owners and buyers
  • Stock control and invoicing
  • Following licensing rules carefully
Watch out for
  • Liquor licensing differs by state and territory, so check before buying any stock
  • Alcohol excise and wine tax rules, check with the ATO and your accountant
  • Public liability, stock and vehicle insurance
  • Chasing payments, since venues can be slow to pay and cash flow is tight
  • Supplier agreements, so check what happens if a producer changes distributor
  • Heavy lifting and safe handling of kegs and cartons
  • Responsible service rules and who you can sell to, check your regulator

Deep research report · Australia

Everything you need to start: craft beer, wine and spirits distributor

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start a craft alcohol distribution business?

Startup costs are typically around $20,000 to $80,000, depending on the stock you hold, your storage unit or cool room, licensing and your vehicle. These figures are estimates only.

What licences and rules should I check for distributing alcohol?

Liquor licensing differs by state and territory, so check before buying any stock. Also check alcohol excise and wine tax rules with the ATO and your accountant, responsible service rules, insurance, and what supplier agreements say if a producer changes distributor.

How much can a craft alcohol distributor earn?

Monthly revenue is typically around $8,000 to $40,000, depending on the producers you represent and how many venues you supply. Estimates assume at least about 30 hours a week. Slow-paying venues can make cash flow tight.

Other ways to run this business

Similar food ideas

More ideas →