Field sales agent visiting local retailers

Visit shops and trade buyers in your region with samples, and sell products for suppliers on commission.

Startup costA$500 to A$4k
Monthly revenueA$1k to A$5k
Time needed15+ h/week
First incomeMonths
  • A$500-4k
  • Part-time
  • Out and about

Estimates for a small start in Australia, not guarantees.

What it is

You represent suppliers in a set region and visit retailers or businesses in person to show products, take orders and keep accounts happy. It suits someone who likes being on the road and meeting people.

Your first three steps

  1. Pick a region and product type, then map the shops and businesses you could visit in a day
  2. Approach suppliers who want regional coverage and agree commission, territory and sample arrangements in writing
  3. Book a first week of visits, and track every call, order and follow-up in a simple spreadsheet or CRM
Who pays

Manufacturers and suppliers pay you commission. Their buyers include independent retailers, hardware stores, cafes, pharmacies and trade customers.

How it makes money

Commission on orders, usually a percentage of wholesale value. Carrying several complementary product lines can increase earnings per visit.

Skills that help
  • Face-to-face selling
  • Route and territory planning
  • Reliable follow-up and customer service
Watch out for
  • Get a written agency agreement covering commission, territory, exclusivity and termination; consider legal advice
  • Car insurance for business use, and check whether you are covered while carrying stock or samples
  • Check whether you need an ABN and when to register for GST
  • Fuel, tolls and vehicle costs are usually yours, so check your commission covers them
  • Some products (food, cosmetics, electrical goods) have labelling or safety rules the supplier should meet; check with the supplier

Deep research report · Australia

Everything you need to start: field sales agent visiting local retailers

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start as a field sales agent?

Startup costs are typically estimated at around $500 to $4,000, depending on your vehicle needs, samples and materials. Fuel, tolls and vehicle costs are usually yours, so check that the commission on offer covers them.

How much can a field sales agent earn in Australia?

Monthly revenue is typically estimated at around $1,000 to $5,000, depending on the products you represent, commission rates, your region and how many retailers you win. As an estimate, expect at least around 15 hours a week.

What should I check before becoming a field sales agent?

Get a written agency agreement covering commission, territory, exclusivity and termination, and consider legal advice. Check business-use car insurance, cover for carrying stock or samples, ABN and GST rules, and any labelling or safety rules the supplier should meet.

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