Online fashion jewellery store

Shoppers, often women and teens, buying for themselves or as gifts, who find you through Instagram, TikTok or search.

You buy stock at wholesale prices and sell at a markup. Many sellers also sell sets and gift bundles to lift the average order value.

• Eye for style and trends
• Product photography with a phone
• Social media and basic online marketing
• Packing and posting orders on time

• Register for an ABN and check when you need to register for GST as turnover grows
• Australian Consumer Law applies to online sales, so check your refund and guarantee obligations
• Check that imported jewellery meets Australian product safety rules, for example limits on lead and cadmium, and that you avoid copying branded designs
• Long overseas delivery times and poor quality stock can lead to complaints, so order samples first
• Check whether your home business needs council approval if you store a lot of stock

Startup costs are typically estimated at around $500 to $3,000, depending on how much stock you buy, your website setup and photography. Order samples first to check quality before buying larger quantities.

Get an ABN and check when you need to register for GST as turnover grows. Check your refund and guarantee obligations under Australian Consumer Law, and that imported jewellery meets product safety rules, such as limits on lead and cadmium.

Monthly revenue is typically estimated at around $300 to $3,500, depending on your style, stock range and how well you market on Instagram, TikTok or search. Time needed is typically at least 6 hours a week to start.