Online second-hand clothes store

Source, photograph and sell pre-owned clothes online from home, one listing at a time.

Racks of pre-owned clothing hanging in a secondhand clothes shop.
Startup costA$300 to A$3k
Monthly revenueA$500 to A$3.5k
Time needed8+ h/week
First incomeWeeks
  • A$300-3k
  • Side hustle
  • Online

Estimates for a small start in Australia, not guarantees.

What it is

A home-based online store selling pre-owned clothing through marketplaces or your own website. You find the stock, photograph it, write the listings, and post orders around Australia.

Your first three steps

  1. Sort through your own and friends' wardrobes and list your first 20 items to learn how pricing and postage work
  2. Pick one niche, such as kids' wear, workwear or vintage, and source stock from op shops, garage sales and markets
  3. Set up a simple photo spot with good natural light and compare marketplace fees and Australia Post options
Who pays

Online shoppers looking for affordable everyday wear, specific brands or vintage pieces, who don't want to hunt through racks.

How it makes money

You sell each item for more than you paid for it, with postage either charged to the buyer or built into the price. Platform fees come out of each sale.

Skills that help
  • Spotting items that resell well
  • Phone photography and clear listings
  • Packing and posting orders
  • Keeping simple stock records
Watch out for
  • You need an ABN, and GST registration is required once turnover reaches the threshold
  • Marketplace fees and postage costs can eat into thin margins, so work out your profit per item
  • Check with your local council whether a home-based business needs approval
  • Describe condition and flaws honestly, as Australian Consumer Law applies to online sales
  • Unsold stock takes up space at home, so set a markdown routine

Deep research report · Australia

Everything you need to start: online second-hand clothes store

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online second-hand clothes store?

Startup costs are typically estimated at around $300 to $3,000, depending on how much stock you buy, any website costs and packing supplies. Marketplace fees and postage can eat into margins, so work out profit per item.

How much can you earn selling second-hand clothes online?

Monthly revenue is typically estimated at around $500 to $3,500, depending on the stock you find, your listing quality and how many hours you put in. Estimates start from about 8 hours a week.

What rules apply to selling second-hand clothes online from home?

You need an ABN, and GST registration is required once turnover reaches the threshold. Check with your local council whether a home-based business needs approval. Describe condition and flaws honestly, as Australian Consumer Law applies to online sales.

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Photo: StockSnap on Pixabay

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