Online dress boutique

Women shopping for formals, weddings, races, work events or everyday outfits, often finding you through Instagram or TikTok.

You buy stock at wholesale and sell at a higher retail price. Profit comes from the markup on each dress, after postage, returns and advertising costs.

• An eye for fashion and what suits different body types
• Social media and basic photography
• Stock tracking and customer service

• Get an ABN and check when you need to register for GST
• Returns, exchanges and refunds: check Australian Consumer Law obligations on faulty goods
• Unsold stock tying up cash, so start with small orders
• Check that product descriptions and size charts are accurate to avoid disputes

Startup costs are typically around $2,000 to $10,000, depending on how much stock you buy and how you build your website. Starting with small orders helps avoid unsold stock tying up your cash.

Monthly revenue is typically estimated at around $1,000 to $8,000, depending on your range, social media reach and how well your styles sell. These are revenue estimates, before stock, postage and other costs.

Get an ABN and check when you need to register for GST. Also check your Australian Consumer Law obligations on returns, exchanges and faulty goods, and make sure product descriptions and size charts are accurate to avoid disputes.