Online collectible figurine store

Sell anime, game and pop culture figurines to Aussie collectors through your own website and marketplaces.

Collectible figurines arranged on glass shelves in a hobby shop.
Startup costA$1k to A$5k
Monthly revenueA$500 to A$4k
Time needed8+ h/week
First incomeWeeks
  • A$1k-5k
  • Side hustle
  • Online

Estimates for a small start in Australia, not guarantees.

What it is

An online shop selling collectible figurines and display pieces, either from stock you hold at home or by ordering from local wholesalers and importers when customers buy.

Your first three steps

  1. Pick a niche (for example anime, Marvel or vintage toys) and compare prices from Australian wholesalers and importers
  2. Get an ABN, then set up a simple online store and a marketplace listing with a small starting range
  3. Join collector groups and social media pages, post your stock and offer pre-orders to test demand
Who pays

Hobbyists and collectors, plus gift buyers looking for something for a fan.

How it makes money

You buy at wholesale or import prices and sell at a markup. Pre-orders and limited editions can bring in cash before you pay your supplier.

Skills that help
  • Knowing the collectibles scene
  • Product photos and listings
  • Packing and posting carefully
  • Customer service
Watch out for
  • Fake or bootleg figurines: buy from trusted suppliers and check licensing
  • Import costs, GST and customs when buying from overseas suppliers
  • Damage and loss in the post: use good packaging and consider insured shipping
  • Australian Consumer Law applies to refunds and faulty goods
  • GST registration once turnover reaches the threshold, check with the ATO
  • Money tied up in stock that doesn't sell

Deep research report · Australia

Everything you need to start: online collectible figurine store

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online figurine store?

Startup costs are typically around $1,000 to $5,000, depending on how much stock you buy upfront and how you build your website. These are estimates, so start with a small range if you want to limit risk.

What should I check before selling figurines online in Australia?

Check supplier authenticity and licensing to avoid bootleg figurines. Also check import costs, GST and customs for overseas stock, Australian Consumer Law on refunds, and GST registration with the ATO once turnover reaches the threshold.

How much can an online figurine store make?

Monthly revenue is typically around $500 to $4,000, depending on your range, pricing and how many collectors you reach. These are estimates, and unsold stock can tie up your money.

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Photo: falco on Pixabay

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