Online flooring supplier (no warehouse)

Sell wood and laminate flooring online to installers and homeowners, with stock sent direct from your supplier.

Stacked wood and laminate flooring planks displayed in a supplier showroom.
Startup costA$1.5k to A$7.5k
Monthly revenueA$3k to A$15k
Time needed15+ h/week
First incomeMonths
  • A$1.5k-7.5k
  • Side hustle
  • Online

Estimates for a small start in Australia, not guarantees.

What it is

An online shop selling laminate, engineered timber and hybrid-style flooring. You work with wholesalers or importers who hold the stock and deliver to your customers, so you handle the website, samples, quotes and customer service.

Your first three steps

  1. Contact several Australian wholesalers and importers about drop-ship or trade accounts and compare prices, minimum orders and freight costs
  2. Build a simple online shop with a measuring guide and order a small range of physical samples to photograph and send out
  3. Reach out to local installers and builders with a trade price list and offer to quote jobs within 24 hours
Who pays

Homeowners doing renovations, small builders and flooring installers who want quick quotes and delivery to site.

How it makes money

You buy at trade price and sell at a markup per square metre, with extra margin on underlay, trims and skirting. Sample packs can be charged at cost or offered free with orders.

Skills that help
  • Sales and customer service
  • Measuring and quoting by square metre
  • Building supplier relationships
  • Basic website and online marketing
Watch out for
  • Freight damage and wrong-batch deliveries, so agree who pays for returns and replacements with suppliers in writing
  • Colour and batch variation, so make it clear to customers to order extra and keep the same batch
  • Australian Consumer Law obligations on product descriptions, refunds and warranties
  • Check that products meet Australian requirements, such as formaldehyde emission labelling and timber legality rules for imported wood
  • Check whether your council needs approval for a home-based business, and register for GST once you reach the threshold
  • Public liability and product liability insurance

Deep research report · Australia

Everything you need to start: online flooring supplier (no warehouse)

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online flooring business?

Startup costs are typically estimated at around $1,500 to $7,500, depending on your website, samples and marketing. Because suppliers hold the stock and deliver direct, you avoid warehouse costs, but get your own quotes.

What rules should I check before selling flooring online in Australia?

Check Australian Consumer Law obligations on descriptions, refunds and warranties. Check that products meet Australian requirements, such as formaldehyde emission labelling and timber legality rules, plus insurance, council rules for home businesses and GST registration.

How much can an online flooring supplier earn?

Monthly revenue is typically estimated at around $3,000 to $15,000, depending on your suppliers, pricing and how many installers and homeowners you reach. It can start from about 15 hours a week.

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Photo: Engin_Akyurt on Pixabay

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