Online wholesale shop for handmade goods

Run a trade-only website where retailers order Australian handmade products in bulk, with makers shipping direct.

Startup costA$2k to A$10k
Monthly revenueA$1k to A$5k
Time needed10+ h/week
First incomeMonths
  • A$2k-10k
  • Side hustle
  • Online

Estimates for a small start in Australia, not guarantees.

What it is

A trade ordering website with a curated range from several makers. Retailers log in, see wholesale prices and place orders. Stock is held by you or shipped direct from the maker.

Your first three steps

  1. Sign up 5 to 10 makers with a clear agreement on prices, lead times and who handles shipping
  2. Set up a trade-only site on an e-commerce platform with login-based wholesale pricing and a minimum order
  3. Email independent shops in your target area or niche with a sample offer and free shipping on the first order
Who pays

Independent gift shops, boutiques, florists, cafes and gallery shops around Australia.

How it makes money

You earn the margin between maker price and wholesale price, or a commission on orders shipped direct from makers.

Skills that help
  • Online shop setup
  • Product photography or sourcing images
  • Email marketing
  • Building relationships with makers
Watch out for
  • An ABN is needed, and check when you must register for GST
  • Check what the product and consumer safety rules are for the types of goods you sell
  • Agree in writing who is responsible for faulty or damaged goods
  • Website and platform fees can eat into margins, so test with a small range first
  • Public liability and product liability insurance

Deep research report · Australia

Everything you need to start: online wholesale shop for handmade goods

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online wholesale shop for handmade goods?

Startup costs are typically around $2,000 to $10,000, depending on your website platform, how much stock you hold, your photography and your insurance. These are estimates, so test with a small range first.

How much can an online handmade wholesale business make?

Monthly revenue is typically around $1,000 to $5,000, depending on how many retailers order, your range and how often they reorder. This is revenue before platform fees, maker payments and shipping costs.

What rules should I check before running a trade-only craft website?

You need an ABN, and you should check when to register for GST. Check the product and consumer safety rules for the goods you sell. Agree in writing who is responsible for faulty or damaged goods, and check insurance.

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