Online hobby and model kit store
Sell model kits, craft supplies and games to enthusiasts across Australia from a website and marketplaces.
- A$2k-10k
- Side hustle
- Online
Estimates for a small start in Australia, not guarantees.
What it is
An online shop stocking a focused range such as scale model kits, paints and tools, or tabletop games and craft supplies, posted to customers around Australia.
Your first three steps
- Choose a narrow niche you know well and compare prices from Australian distributors and importers
- Register an ABN, set up a simple online store and order a small first range of stock
- Join hobby groups and forums, and list items on a marketplace to test demand
Who pays
Hobbyists, collectors, parents buying gifts and crafters who can't find specialist items locally.
How it makes money
Profit on the markup between wholesale and retail prices, plus postage charged to the customer. Bundles and starter sets help lift the order value.
Skills that help
- Knowledge of one hobby area
- Basic website or marketplace setup
- Stock and order tracking
- Customer service
Watch out for
- Check whether you need to register for GST once turnover reaches the threshold
- Some items such as hobby knives, craft blades or certain model products may have restrictions, check with your state authority
- Toys and children's products must meet Australian safety standards, check with the ACCC
- Postage costs and returns can eat into margins, so price carefully
- Public liability and product insurance, check what cover you need
- Slow-selling stock can tie up your cash
Deep research report · Australia
Everything you need to start: online hobby and model kit store
Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start an online hobby store in Australia?
Estimates suggest startup costs typically around $2,000 to $10,000, depending on how much stock you buy and how you set up your website or marketplace listings.
What do I need to check before selling hobby products online in Australia?
Check whether you need to register for GST once turnover reaches the threshold. Some items like hobby knives may have restrictions, and toys must meet Australian safety standards, so check with your state authority and the ACCC. Also check insurance cover.
How much can an online hobby store make?
Monthly revenue is typically around $500 to $5,000, depending on your range, pricing and how many customers you reach. Postage, returns and slow-selling stock can reduce margins, so price carefully.
Other ways to run this business
Hobby and craft market stall
Sell craft supplies, kits and games from a stall at weekend markets and hobby fairs.
- A$1.5k-6k
- Side hustle
- Out and about
Local hobby shop with a shopfront
Open a small shop for model kits, craft supplies and games, and become the local hub for hobbyists.
- A$25k-100k
- Full-time
- Own premises
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