Online hobby and model kit store

Sell model kits, craft supplies and games to enthusiasts across Australia from a website and marketplaces.

Shelves of model kits, craft supplies and board games in a family-friendly hobby shop.
Startup costA$2k to A$10k
Monthly revenueA$500 to A$5k
Time needed8+ h/week
First incomeWeeks
  • A$2k-10k
  • Side hustle
  • Online

Estimates for a small start in Australia, not guarantees.

What it is

An online shop stocking a focused range such as scale model kits, paints and tools, or tabletop games and craft supplies, posted to customers around Australia.

Your first three steps

  1. Choose a narrow niche you know well and compare prices from Australian distributors and importers
  2. Register an ABN, set up a simple online store and order a small first range of stock
  3. Join hobby groups and forums, and list items on a marketplace to test demand
Who pays

Hobbyists, collectors, parents buying gifts and crafters who can't find specialist items locally.

How it makes money

Profit on the markup between wholesale and retail prices, plus postage charged to the customer. Bundles and starter sets help lift the order value.

Skills that help
  • Knowledge of one hobby area
  • Basic website or marketplace setup
  • Stock and order tracking
  • Customer service
Watch out for
  • Check whether you need to register for GST once turnover reaches the threshold
  • Some items such as hobby knives, craft blades or certain model products may have restrictions, check with your state authority
  • Toys and children's products must meet Australian safety standards, check with the ACCC
  • Postage costs and returns can eat into margins, so price carefully
  • Public liability and product insurance, check what cover you need
  • Slow-selling stock can tie up your cash

Deep research report · Australia

Everything you need to start: online hobby and model kit store

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online hobby store in Australia?

Estimates suggest startup costs typically around $2,000 to $10,000, depending on how much stock you buy and how you set up your website or marketplace listings.

What do I need to check before selling hobby products online in Australia?

Check whether you need to register for GST once turnover reaches the threshold. Some items like hobby knives may have restrictions, and toys must meet Australian safety standards, so check with your state authority and the ACCC. Also check insurance cover.

How much can an online hobby store make?

Monthly revenue is typically around $500 to $5,000, depending on your range, pricing and how many customers you reach. Postage, returns and slow-selling stock can reduce margins, so price carefully.

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Photo: Matias_Luge on Pixabay

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