Online homeware store

Sell a curated range of decor and kitchenware through your own website, shipped from home.

Startup costA$2k to A$10k
Monthly revenueA$500 to A$5k
Time needed8+ h/week
First incomeMonths
  • A$2k-10k
  • Side hustle
  • Online

Estimates for a small start in Australia, not guarantees.

What it is

An online shop selling a focused range of decorative items, kitchenware and household goods, such as ceramics, linen, candles or cookware. You pick a style or niche and ship orders from home or a small storage space.

Your first three steps

  1. Choose a niche (for example Scandi kitchenware or coastal decor) and shortlist Australian wholesalers and importers
  2. Get an ABN and set up a shop on a platform like Shopify, with clear delivery and returns pages
  3. Order a small first batch of stock, photograph it well and promote it on Instagram and Pinterest
Who pays

People furnishing a first home, updating a room, or looking for gifts for housewarmings, weddings and birthdays.

How it makes money

You buy stock wholesale (or through a dropship supplier) and sell at a markup. Profit depends on margins after shipping, payment fees and advertising.

Skills that help
  • An eye for style and trends
  • Basic online shop setup
  • Packing and posting orders carefully
  • Social media and photography
Watch out for
  • Australian Consumer Law: check your obligations on refunds, guarantees and accurate product descriptions
  • Fragile items break in transit, so check packaging costs and consider shipping insurance
  • Check whether you need to register for GST once turnover nears the threshold
  • If storing stock or packing at home, check whether your council needs approval for a home-based business
  • Check product safety rules for items like candles and children's homeware

Deep research report · Australia

Everything you need to start: online homeware store

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online homeware store?

Estimates suggest startup costs are typically around $2,000 to $10,000, depending on how much stock you buy, your website setup and packaging. Fragile items may add packaging and shipping insurance costs.

How much can an online homeware store earn?

Monthly revenue is typically estimated at around $500 to $5,000, depending on your range, how well you market it and how many orders you ship. Around eight hours a week or more is a typical starting point.

What rules should I check before selling homeware online?

Things to check: Australian Consumer Law obligations on refunds, guarantees and product descriptions, GST registration as turnover grows, council approval if you pack or store stock at home, and product safety rules for items like candles.

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