Online homeware store
Sell a curated range of decor and kitchenware through your own website, shipped from home.
- A$2k-10k
- Side hustle
- Online
Estimates for a small start in Australia, not guarantees.
What it is
An online shop selling a focused range of decorative items, kitchenware and household goods, such as ceramics, linen, candles or cookware. You pick a style or niche and ship orders from home or a small storage space.
Your first three steps
- Choose a niche (for example Scandi kitchenware or coastal decor) and shortlist Australian wholesalers and importers
- Get an ABN and set up a shop on a platform like Shopify, with clear delivery and returns pages
- Order a small first batch of stock, photograph it well and promote it on Instagram and Pinterest
Who pays
People furnishing a first home, updating a room, or looking for gifts for housewarmings, weddings and birthdays.
How it makes money
You buy stock wholesale (or through a dropship supplier) and sell at a markup. Profit depends on margins after shipping, payment fees and advertising.
Skills that help
- An eye for style and trends
- Basic online shop setup
- Packing and posting orders carefully
- Social media and photography
Watch out for
- Australian Consumer Law: check your obligations on refunds, guarantees and accurate product descriptions
- Fragile items break in transit, so check packaging costs and consider shipping insurance
- Check whether you need to register for GST once turnover nears the threshold
- If storing stock or packing at home, check whether your council needs approval for a home-based business
- Check product safety rules for items like candles and children's homeware
Deep research report · Australia
Everything you need to start: online homeware store
Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start an online homeware store?
Estimates suggest startup costs are typically around $2,000 to $10,000, depending on how much stock you buy, your website setup and packaging. Fragile items may add packaging and shipping insurance costs.
How much can an online homeware store earn?
Monthly revenue is typically estimated at around $500 to $5,000, depending on your range, how well you market it and how many orders you ship. Around eight hours a week or more is a typical starting point.
What rules should I check before selling homeware online?
Things to check: Australian Consumer Law obligations on refunds, guarantees and product descriptions, GST registration as turnover grows, council approval if you pack or store stock at home, and product safety rules for items like candles.
Other ways to run this business
Homeware market stall
Sell decor, kitchenware and gifts at weekend markets and test what sells before renting a shop.
- A$1.5k-6k
- Side hustle
- Out and about
Independent homeware shop
Open a small shop with a curated range of decor, kitchenware and household goods for your neighbourhood.
- A$25k-100k
- Full-time
- Own premises
Similar retail ideas
Online drafting and technical drawing supplies shop
Sell drawing boards, technical pens and scale rulers online to architecture, design and engineering students and studios.
- A$2k-10k
- Side hustle
- Online
Online maternity and nursing wear store
Sell maternity and breastfeeding clothing online to expectant mums across Australia, run from home.
- A$2k-10k
- Side hustle
- Online
Online mobility aids and home care shop
Sell walking aids, bathroom safety gear and daily living aids online to families and carers, run from home.
- A$2k-10k
- Side hustle
- Online
Home-based online jeweller
Sell jewellery online and at markets, with custom orders, repairs and engraving by appointment from home.
- A$2k-10k
- Side hustle
- From home
Folk costume stall at festivals and markets
Take a stall of traditional dress and accessories to multicultural festivals, community events and markets.
- A$2.5k-10k
- Side hustle
- Out and about
Online rug store
Sell rugs to homeowners and renters through your own website, shipped straight from a supplier or a small home stock.
- A$1.5k-10k
- Side hustle
- Online