Online music promotion service for independent artists

Run release campaigns for independent artists: press, playlists, radio and social content, for a fixed fee.

Startup costA$300 to A$2k
Monthly revenueA$500 to A$3.5k
Time needed8+ h/week
First incomeWeeks
  • A$300-2k
  • Side hustle
  • Online

Estimates for a small start in Australia, not guarantees.

What it is

A promotion service for artists who already have music out. You plan release campaigns, pitch to blogs, community radio and playlist curators, and help with press kits and social content.

Your first three steps

  1. Build a list of Australian community radio stations, blogs and playlist curators in your chosen genre
  2. Create two or three campaign packages with clear prices and what is included
  3. Run a discounted campaign for a local artist and use the results as a case study
Who pays

Independent artists, small labels and bands releasing singles, EPs or albums who want help getting heard.

How it makes money

Fixed fee per campaign or a monthly package, with extras for press kits or ad management. This suits you if you prefer not to take a share of artists' income.

Skills that help
  • Writing pitches and press releases
  • Social media and content planning
  • Building contacts with media and curators
  • Clear reporting to clients
Watch out for
  • Get an ABN and check GST registration once your turnover nears the threshold
  • Be clear that you cannot guarantee plays, coverage or streams
  • Avoid paid streaming or fake follower services, as they can breach platform rules and harm artists
  • Check if professional indemnity insurance is worth having
  • Clients may pay late or cancel, so consider taking part payment upfront

Deep research report · Australia

Everything you need to start: online music promotion service for independent artists

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start a music promotion service?

Startup costs are typically around $300 to $2,000, depending on the tools, website and materials you set up. These are estimates, and the service can be run online.

How much can a music promoter earn?

Monthly revenue is typically around $500 to $3,500, depending on how many campaigns you run and your fees. This is an estimate, and clients may pay late or cancel, so consider part payment upfront.

What should I watch out for when promoting artists?

Get an ABN and check GST registration once turnover nears the threshold. Be clear that you cannot guarantee plays, coverage or streams, and avoid paid streaming or fake follower services, which can breach platform rules. Check if professional indemnity insurance is worth having.

Other ways to run this business

Similar creative ideas

More ideas →