Start a sync licensing music catalogue business

Build a catalogue of tracks you control and license them to filmmakers, advertisers and content creators.

Sheet music scores and licensing paperwork spread across a desk.
Startup costA$1.5k to A$6k
Monthly revenueA$300 to A$1.5k
Time needed8+ h/week
First incomeMonths
  • A$1.5k-6k
  • Side hustle
  • Online

Estimates for a small start in Australia, not guarantees.

What it is

You gather a catalogue of tracks from composers and artists who agree to let you license their music, then pitch and license it for use in film, TV, ads, games, podcasts and online video. You handle the paperwork, tagging and licence deals.

Your first three steps

  1. Research how sync deals work and what rights (master and publishing) you need from each composer
  2. Sign up a handful of composers with clear written agreements, and collect tracks with proper metadata
  3. Set up a simple website or catalogue page and email local production companies and agencies with a short list of suitable tracks
Who pays

Production companies, ad agencies, game studios, podcasters, brands and independent filmmakers who need music cleared for their projects.

How it makes money

You charge a licence fee per use, and split it with the composer as agreed. Some deals are one-off fees, while others bring ongoing royalties.

Skills that help
  • Organising and tagging music so it is easy to search
  • Pitching to producers and music supervisors
  • Understanding licence terms
  • Good ear for what suits a brief
Watch out for
  • Make sure every track is cleared, with no uncleared samples and everyone who wrote or recorded it agreeing in writing
  • Check exclusive and non-exclusive terms with a lawyer before promising anything to a client
  • Check how your deals interact with collecting society membership such as APRA AMCOS
  • Check whether you need professional indemnity or public liability insurance
  • Winning briefs can take months, so plan for a slow start
  • Register for GST once you reach the turnover threshold

Deep research report · Australia

Everything you need to start: sync licensing music catalogue

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start a sync licensing catalogue?

Startup costs are typically estimated at around $1,500 to $6,000, depending on how large a catalogue you build and how you set up your business. Use it as a rough guide when planning your own budget.

How much can you earn licensing music for film and ads?

Estimates suggest monthly revenue of around $300 to $1,500, depending on the tracks you hold and the briefs you win. Winning briefs can take months, so plan for a slow start.

What rules should I check before licensing music?

Check that every track is cleared, with no uncleared samples and all writers and performers agreeing in writing. Have a lawyer review exclusive and non-exclusive terms, check how deals interact with APRA AMCOS membership, and consider insurance and GST registration.

Other ways to run this business

Similar creative ideas

Photo: neelam279 on Pixabay

More ideas →